【文章內(nèi)容簡(jiǎn)介】 。 How large will the change be? 改變成多大？ How long will it take for this change to happen? 這種改變需要多長(zhǎng)時(shí)間？Breakdown between the domestic and foreign market 國(guó)內(nèi)外市場(chǎng)之間的統(tǒng)計(jì)分析Market chain and distribution systems市場(chǎng)鏈和分配體系 Suppliers 供應(yīng)者 Intermediaries 中間商 Distribution channels分配渠道B. Competitive AnalysisB．競(jìng)爭(zhēng)分析1. Repeat the following analysis for each one of your major petitors:1．為你的每一個(gè)競(jìng)爭(zhēng)者重復(fù)以下分析a. Who is the petitor? 誰(shuí)是競(jìng)爭(zhēng)者 Name 姓名 Location地點(diǎn) Years in the business, direction and type of business業(yè)務(wù)年限、指南和業(yè)務(wù)類型 Market share市場(chǎng)占有 Price strategy價(jià)格戰(zhàn)略 Type of products and services產(chǎn)品類型和服務(wù)b. How would you rank the strength of your petitor? (Strong, medium, weak)Why?你怎樣排列你競(jìng)爭(zhēng)者的力量（強(qiáng)、中、弱）為什么？c. What is the petitors’ advantage in the market? What marketing programs, product development or other activities do they undertake that could threaten you in the market? How will you counteract this?你競(jìng)爭(zhēng)者在市場(chǎng)的優(yōu)點(diǎn)是什么？他們進(jìn)行的什么市場(chǎng)規(guī)劃、產(chǎn)品開(kāi)發(fā)或其它活動(dòng)威脅你的市場(chǎng)？你怎樣對(duì)抗這些？d. What are the weaknesses of the petitor?你競(jìng)爭(zhēng)者的弱點(diǎn)是什么？2. What are the strengths and weaknesses of your own pany?2．你自己公司的長(zhǎng)處和短處是什么？3. What strategy will you use to deal with your petition?你將采取什么戰(zhàn)略來(lái)對(duì)待競(jìng)爭(zhēng)？3， Market Strategy 市場(chǎng)戰(zhàn)略Product(s) – types, specifications and sales levels。 expected market share產(chǎn)品類型、規(guī)格和銷售水平、期望市場(chǎng)份額 Types and specifications類型和規(guī)格 Sales levels銷售水平 Expected market share期望市場(chǎng)份額 What supplementary services will be offered 提供什么樣的附加服務(wù)？Price (pricing strategies for each product and market segment)價(jià)格（每個(gè)產(chǎn)品的價(jià)格戰(zhàn)略和市場(chǎng)部分） How will you establish the price 你怎樣建立價(jià)格 What will the price be 價(jià)格是什么 What discounts will you provide 你將提供什么折扣Place (distribution channels and arrangements)地點(diǎn)（分配渠道和安排） Location of markets 市場(chǎng)位置 Distribution system分配體系 Packaging 包裝 What intermediaries will be used? (retailers, wholesalers, agents, processors)使用什么樣的中間商？（零售商、批發(fā)商、代理商和加工者） What transportation is required需要什么運(yùn)輸 What storage facilities are needed需要什么貯存設(shè)施Promotion (advertising and public relations)促進(jìn)（廣告和公共關(guān)系）Advertising programs 廣告規(guī)劃 Logos 商標(biāo) Promotion, including sponsored events, taste tests, samples etc促進(jìn)，包括倡議、品嘗、樣品等Cost of the marketing program銷售規(guī)劃費(fèi)用IV Production Plan 生產(chǎn)計(jì)劃A production plan should be pleted for each profit center of your business. What are your profit centers:每個(gè)利潤(rùn)中心必須都要有生產(chǎn)計(jì)劃。你的利潤(rùn)中心是什么：1. ET 胚胎移植2. Purebred cowcalf 純種母牛犢牛3. Commercial cowcalf 商業(yè)母牛犢牛4. Feedlot 育肥場(chǎng)5. Other 其它A. Production Plans:A．生產(chǎn)規(guī)劃Each plan should provide the following information:每個(gè)計(jì)劃都必須提供下列情況：1. Production technology and equipment 生產(chǎn)技術(shù)和設(shè)備 Is there any special technology or equipment that will be used in your production?在你的生產(chǎn)中有任何特殊技術(shù)或設(shè)備嗎？ Are there any special livestock genetics that will be featured in your production?由任何可在你的生產(chǎn)中起重要作用的家畜遺傳嗎？2. Production capacity生產(chǎn)能力 What capacity of production will you invest in?你想投入什么能力的生產(chǎn)？ What are your annual prod