【文章內(nèi)容簡介】 。 How large will the change be? 改變成多大？ How long will it take for this change to happen? 這種改變需要多長時間？Breakdown between the domestic and foreign market 國內(nèi)外市場之間的統(tǒng)計分析Market chain and distribution systems市場鏈和分配體系 Suppliers 供應(yīng)者 Intermediaries 中間商 Distribution channels分配渠道B. Competitive AnalysisB．競爭分析1. Repeat the following analysis for each one of your major petitors:1．為你的每一個競爭者重復(fù)以下分析a. Who is the petitor? 誰是競爭者 Name 姓名 Location地點 Years in the business, direction and type of business業(yè)務(wù)年限、指南和業(yè)務(wù)類型 Market share市場占有 Price strategy價格戰(zhàn)略 Type of products and services產(chǎn)品類型和服務(wù)b. How would you rank the strength of your petitor? (Strong, medium, weak)Why?你怎樣排列你競爭者的力量（強、中、弱）為什么？c. What is the petitors’ advantage in the market? What marketing programs, product development or other activities do they undertake that could threaten you in the market? How will you counteract this?你競爭者在市場的優(yōu)點是什么？他們進行的什么市場規(guī)劃、產(chǎn)品開發(fā)或其它活動威脅你的市場？你怎樣對抗這些？d. What are the weaknesses of the petitor?你競爭者的弱點是什么？2. What are the strengths and weaknesses of your own pany?2．你自己公司的長處和短處是什么？3. What strategy will you use to deal with your petition?你將采取什么戰(zhàn)略來對待競爭？3， Market Strategy 市場戰(zhàn)略Product(s) – types, specifications and sales levels。 expected market share產(chǎn)品類型、規(guī)格和銷售水平、期望市場份額 Types and specifications類型和規(guī)格 Sales levels銷售水平 Expected market share期望市場份額 What supplementary services will be offered 提供什么樣的附加服務(wù)？Price (pricing strategies for each product and market segment)價格（每個產(chǎn)品的價格戰(zhàn)略和市場部分） How will you establish the price 你怎樣建立價格 What will the price be 價格是什么 What discounts will you provide 你將提供什么折扣Place (distribution channels and arrangements)地點（分配渠道和安排） Location of markets 市場位置 Distribution system分配體系 Packaging 包裝 What intermediaries will be used? (retailers, wholesalers, agents, processors)使用什么樣的中間商？（零售商、批發(fā)商、代理商和加工者） What transportation is required需要什么運輸 What storage facilities are needed需要什么貯存設(shè)施Promotion (advertising and public relations)促進（廣告和公共關(guān)系）Advertising programs 廣告規(guī)劃 Logos 商標(biāo) Promotion, including sponsored events, taste tests, samples etc促進，包括倡議、品嘗、樣品等Cost of the marketing program銷售規(guī)劃費用IV Production Plan 生產(chǎn)計劃A production plan should be pleted for each profit center of your business. What are your profit centers:每個利潤中心必須都要有生產(chǎn)計劃。你的利潤中心是什么：1. ET 胚胎移植2. Purebred cowcalf 純種母牛犢牛3. Commercial cowcalf 商業(yè)母牛犢牛4. Feedlot 育肥場5. Other 其它A. Production Plans:A．生產(chǎn)規(guī)劃Each plan should provide the following information:每個計劃都必須提供下列情況：1. Production technology and equipment 生產(chǎn)技術(shù)和設(shè)備 Is there any special technology or equipment that will be used in your production?在你的生產(chǎn)中有任何特殊技術(shù)或設(shè)備嗎？ Are there any special livestock genetics that will be featured in your production?由任何可在你的生產(chǎn)中起重要作用的家畜遺傳嗎？2. Production capacity生產(chǎn)能力 What capacity of production will you invest in?你想投入什么能力的生產(chǎn)？ What are your annual prod