【文章內(nèi)容簡介】
tain the advantage position in market petition, an enterprise depends mainly on human resources that hold the advanced thought and techniques, and can carry out the strategic target of the enterprise. The marketing anization is the core of the business, and the marketing activity is the forerunner of the enterprise39。s activities. With the market petition being hotter, the marketing personnel are more important as the bridge between the enterprise and market. Any enterprise must strengthen the marketing personnel’s human resource development and management in order to acquire and keep the petitive advantage.This article introduces excellent theories of many famous economists concerning human resources development. After reviewing the marketing personnel39。s basic characters and their present condition in our country, we discuss the existent problems in the process of the marketing personnel39。s human resources development and management, and provide more overall theories for the enterprise to develop marketing personnel39。s human resources, and give the relevant policy suggestions.Key words: Human Resources, Marketing Personnel, Development, Management(內(nèi)容為Times New Roman 小四,行間距為24磅)目 錄(黑小三,居中)中文摘要 ............................................................................................................................IABSTRACT.....................................................................................................................V目 錄 .................................