【文章內(nèi)容簡(jiǎn)介】 banking banks:have no physical location。only conduct online transactions portals:gateways to estorefronts and emalls。may be prehensive or niche oriented robots:tools that scout the web on behalf of consumers who specify search criteria:the removal of organizations or business process layers responsible for certain intermediary steps in a given supply chain:the process whereby intermediaries take on new intermediary roles(electronic intermediation):the use of software(intelligent) agents to facilitate intermediation conflict:situation in which an online marketing channel upsets the taditional channels due to real or perceived damage from petitionproduct brokering: Deciding what product to buymerchant brokering: Deciding from whom (from what merchant) to buy a productmarket segmentation:The process of dividing a consumer market into logical groups for conducting marketing research and analyzing personal informationonetoone marketing (relationship marketing): Marketing that treats each customer in a unique waypersonalization:The matching of services, products, and advertising content with individual consumers and their preferencesuser profile:The requirements, preferences, behaviors, and demographic traits of a particular customercookie:A data file that is placed on a user’s hard drive by a remote Web server, frequently without disclosure or the user’s consent, which collects information about the user’s activities at a sitebehavioral targeting:Targeting that uses information collected about an individual’s Webbrowsing behavior, such as the pages they have visited or the searches they have made, to select an advertisement to display to that individualcollaborative filtering:A market research and personalization method that uses customer data to predict, based on formulas derived from behavioral sciences, what other products or services a customer may enjoy。 predictions can be extended to other customers with similar profileseloyalty:Customer loyalty to an etailer or loyalty programs delivered online or supported electronicallyinteractive marketing: Online marketing, facilitated by the Internet, by which marketers and advertisers can interact directly with customers, and consumers can interact with advertisers/vendorsCPM (cost per thousand impressions) : The fee an advertiser pays for each 1,000 times a page with a banner ad is shownadvertising networks: Specialized firms that offer customized Web advertising, such as brokering ads and targeting ads to select groups of consumersbanner: On a Web page, a graphic advertising display linked to the advertiser’s Web pagespot buying: The purchase of goods and services as they are needed, usually at prevailing market pricesstrategic (systematic) sourcing:Purchases involving longterm contracts that usually are based on private negotiations between sellers and buyersdirect materials:Materials used in the production of a product (., steel in a car or paper in a book)indirect materials:Materials used to support production (., office supplies or light bulbs)MRO (maintenance, repair, and operation) :Indirect materials used in activities that support productionvertical marketplaces:Markets that deal with one industry or industry segment (., steel, chemicals)horizontal marketplaces:Markets that concentrate on a service, material, or a product that is used in all types of industries procurement management:The planning, organizing, and coordinating of all the activities relating to purchasing goods and services needed to acplish the organization’s missionmaverick buying:Unplanned purchases of items needed quickly, often at non–prenegotiated higher priceseprocurement:The electronic acquisition of goods and services for organizationsinternal procurement marketplace:The aggregated catalogs of all approved suppliers bined into a single internal electronic catalogbartering exchange:An intermediary that links parties in a barter。 a pany submits its surplus to the exchange and receives points of credit, which can be used to buy the items that the pany needs from other exchange participantsdesktop purchasing:Direct purchasing from internal marketplaces without the approval of supervisors and without the intervention of a procurement departmentgroup purchasing:The aggregation of orders from several buyers into volume purchases so that better prices can be negotiatedconsortium trading exchange (CTE) :An exchange formed and operated by a group of major panies in an industry to provide industrywide transaction servicespartner relationship management (PRM) :Business strategy that focuses on providing prehensive quality service to business partnerssupply chain:The flow of materials, information, money, and services from raw material suppliers through factories and warehouses to the end customerssupply chain:A supply chain that is managed electronically, usually with Web technologiesprocurement:The process made up of a range of activities by which an organization obtains or gains access to the resources (materials, skills, capabilities, facilities) they require to undertake their core business activitiessupply chain management (SCM) :A plex process that requires the coordination of many activities so that the shipment of goods and services fro