【文章內(nèi)容簡介】 ............................................................................................................................................. 27 一、游憩方式規(guī)劃 ..................................................................................................................................................................................... 27 二、游線組織規(guī)劃 ..................................................................................................................................................................................... 27 （一）旅游線路規(guī)劃原則 ..................................................................... 27 （二）旅游線路規(guī)劃 ......................................................................... 28 第九章 市場營銷規(guī)劃 .................................................................................................................................................................... 29 一、市場營銷目標(biāo) ..................................................................................................................................................................................... 29 （一）總體目標(biāo) ............................................................................. 29 （二）分期目標(biāo) ............................................................................. 29 二、市 場營銷原則 ..................................................................................................................................................................................... 29 三、市場營銷策略 ..................................................................................................................................................................................... 29 （一）品牌營銷策略 ......................................................................... 29 （二）渠道營銷策略 ......................................................................... 29 （三）節(jié)事促銷策略 ......................................................................... 30 （四）聯(lián)合促銷策略 ......................................................................... 30 第十章 環(huán)境容量測算 .................................................................................................................................................................... 31 一、測算方法 ...............................................................................................................................................................................................31 二、日環(huán)境容量測算 .................................................................................................................................................................................31 三、年環(huán)境容量 ..........................................................................................................................................................................................31 第十一章 旅游 服務(wù)設(shè)施規(guī)劃 ....................................................................................................................................................... 32 一、現(xiàn)狀 .....................................................................................32 二、服務(wù)設(shè)施規(guī)劃 .............................................................................32 （一）住宿設(shè)施規(guī)劃 .........................................................................32 （二）餐飲設(shè)施規(guī)劃 .........................................................................32 （三）其他服務(wù)設(shè)施規(guī)劃 ......................................................................33 第十二章 基礎(chǔ)設(shè)施規(guī)劃 ................................................................................................................................................................ 34 一、道路交通規(guī)劃 ......................................................................................................................................................................................34 （一）道路現(xiàn)狀 .............................................................................34 （二）規(guī)劃原則 .............................................................................34 （三）道路交通規(guī) 劃 .........................................................................34 二、綜合管網(wǎng)規(guī)劃 ......................................................................................................................................................................................34 （一）電力規(guī)劃電力 .........................................................................34 （二）通信規(guī)劃 .............................................................................35 （三）燃?xì)庖?guī)劃 .............................................................................35 （四）給水規(guī)劃 .............................................................................35 （五）排水規(guī)劃 .............................................................................36 第十三章 旅游資源及環(huán)境保護(hù)規(guī)劃 ......................................................................................................................................... 37 一、現(xiàn)狀 ........................................................................................................................................................................................................37 二、規(guī)劃的原則與措施 .............................................................................................................................................................................37 （一）規(guī)劃原則 .............................................................................37 （二）規(guī)劃措施 .............................................................................37 三、旅游資源保護(hù)規(guī)劃 .............................................................................................................................................................................37 （一）分類保護(hù) .............................................................................37 （二）分級保護(hù) .............................................................................38 四、生態(tài)環(huán)境保護(hù)規(guī)劃 .....................................................................................................................................