1選題報告要用計算機打印或用黑色鋼筆逐欄填寫(編輯修改稿)
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【文章內(nèi)容簡介】 [26] .[J].[27] .[J].[28] 田苗苗,:水平營銷.[J].[29] .[J]. [30] .[J].[31] .[J].[32] .[J].[33] .[J].[34] .[J].[35] 王俊峰,.[J]. [36] 王濤,.[N].[37] ：靠“差異”領(lǐng)跑市場.[N].[38] 林聳,.[J].[39] Benson Rutigliano. Discover Your Sales Strengths. China Machine Press, 2004[40] Willem Burgers. The Marketing You Never Knew. NingXia Press, 2004[41] Philip Kotler. Marketing Management—Analysis, Planning, Implementation, and Control, Prentice—Hall,[42] Philip Kotler, Fernando Trias de Bes. Lateral Marketing, Published by arrangement with John Wileyamp。, 2005.[43] Briggs, Susan. Successful tourism marketing. Publisher London. Kogan Page, 2001[44] McDonnell. Ian. Travel and tourism marketing and management techniques. Publisher Oxford: ButterworthHeinemann, 2003[45] Bill Faulkner. Gianna Moscardo and Eric Laws. Tourism in the twentyfirst century. Reflections on experience Publisher London Continuum, 2001[46] Derek Hall. Irene Kirkpatrick and Morag Mitchell. Rural tourism and sustainable business Publisher Clevedon Channel View, 2005[47] Medlik. Tourism and hospitality. Publisher Oxford ButterworthHeinemann, 2003[48] Dimitrios use of information technologies in the tourism industry. Tourism Management, 2001, 19(5).[49] Bill Bramwell. User satisfaction and product development in urban tourism [J]. Tourism Management, 1998(1)[50] C1ark, . and Stankey, G, H. The Recreation Opportunity Spectrum: a Framework for Planning，Management，and Research. U S Department of Agriculture Forest Service, Pacific Northwest Of rest and Range Experiment Station, General Technical Report PNW 98[51] EAGLES P F J，MCCOOL S F，HAYNES CD. Sustainable tourism in protected areas: Guidelines for planning and management UK: Thanet Press .[52] Rob Davidson. Tourism in Europe. Publisher London Pitman with [53] Watt, . Event Management in Leisure and Tourism. Harlow: Longman, 1998.[54] Boyd, S .W and . Managing ecotourism: an opportunity spectrum approach. Tourism Management, (8),[55] Bulter, . and . A new planning tool: the Tourism opportunity spectrum. Journal of Tourism Studies,( 1) 注：可加附頁，附頁頁碼用1－1－2等表示。二、和選題相關(guān)的調(diào)研報告：（調(diào)研時間、地點、單位及主要收獲等）為了豐富課題研究內(nèi)容，2007年9月至2007年11月，在導(dǎo)師的指導(dǎo)下進行了相關(guān)的調(diào)研。在調(diào)研期間，到校圖書館、資料室查閱了大量的相關(guān)書刊文獻(xiàn)，并通過互聯(lián)網(wǎng)了解和收集有關(guān)資料。通過調(diào)研，主要收獲是對對我國旅游業(yè)的發(fā)展現(xiàn)狀及其所用的市場營銷方法等有了比較系統(tǒng)的了解，同時，也認(rèn)識到了我國旅游業(yè)在市場營銷中存在的問題。具體如下：產(chǎn)品方面存在的問題(一)我國旅游產(chǎn)品結(jié)構(gòu)單一?，F(xiàn)代成熟的營銷理念是以顧客需求為中心,而隨著人們經(jīng)濟收入的增加和休閑度假時間的增多,游客的需求也變得復(fù)雜多樣,這客觀上要求旅游業(yè)對自己的產(chǎn)品進行深入的開發(fā)更新和深度營銷,從而為游客創(chuàng)造更多的價值。但就目前情況來看,仍有不少旅游企業(yè)的產(chǎn)品結(jié)構(gòu)還是過去的老面孔
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