【文章內(nèi)容簡介】 dia is the tool to maintain the capitalist system life style and values. In the traditional humanistic spirit, they consider individuals as the point of view, focusing on individual39。s survival state and shout the slogan of safeguarding human rights. The development of social material production has brought westerners material forts, but also given them the sense of threat about survival and security and grave crisis. Under the surface of developed western material society, people39。s living conditions, the living environment, the threat of death bee the focus of the reporter. The Material Selection Press materials are the information which the journalists get through interviews. They involve many points and various forms of the related information. The material selection refers to choose those kinds of news facts and materials. The core of the material selection is about how the reporter judge an issue has the news value or not, of course on condition that the thing is within the scope of their knowledgement. Thus the reporters are able to tell which facts are mon things and which are significant ones. Then the material section will be acplished by bring the significant facts into the report plans. The western media often focus on the negative, pessimistic, bloody and wild material. Take the American media for example, their tradition shows they would pay more attention to the individuals than the social valves and significance. Thus they usually work hard on press agentry in the selection of munication angle and the performance of characters personality. Fierce petition like fighting courageously at bayonetpoint range caused media dilute the seriousness and constantly pursue to relax and funny style. So the media descend to the sensationally cultural tool to catharsis and make the sense of pleasure. Even some media whose intention was to do serious program were not spared. Because the . media pete with audience ratings and circulation, so it is hard to avoid not blindly pursuing selling points, dramatic elements and to please the audience with the anecdote fun. This is also led the vulgarization of United States news appear.Socialist journalism is given priority to carry out the principle of positive publicity. Socialist media agencies and the vast majority of journalists, in news propaganda, will mainly focus on reporting the mainstream of the society, eulogizing that the mass under the leadership of the party have created great performance. To reflect progress of thought, new concepts and new life representing the correct development direction of the munity has bee the main content of news broadcast.However, the Chinese journalism does no deny reporting the difficulties and problems occurred in the Socialist construction, and not reject to criticize the faults and errors of the government and the party. On the contrary, the mainly positive publicity and the certain exposure and criticism, can prehensively reflect the panorama of socialist construction, and better carry out to work in the service of socialism, the basic principle of serving the people. Negative information in China include the problems and challenges faced with in reform and development, such as the unemployment, official corruption, medical reform, the gap between rich and poor, environmental pollution, and so on, and all kinds of natural disasters and production liability accident.Reporting the negative facts does not equal to negative report. Negative report refers to all the reports involve the facts that all the news media breaking the law or ethical morality, being against human social progressive trend, and damaging the interests of the human. Negative report is one of the major difference between Chinese and western news report. For example, in 2003, among the 14 news stories about winning the 87th annual Pulitzer Prize, 13 pieces of them were the negative reports. And the winning media were the famous broadsheet in the America even in the world, such as New York Times, Washington Post and The Wall Street Journal and so on. On the contrary, in China, in 2001, of 209 pieces of news works get the journalism awards, except a few exposure and critical articles, majority were positive reports. The prized media are People39。s Daily and People39。s Liberation Army (PLA), such those China39。s mainstream media. In China, even negative reports, the report perspective, value orientation are quite different with the western. The Difference of Presentation Methods Narration vs Description Chinese news report pays more attention on narration than description, reversely western news report emphasize the description not narration. In the usage of language, Chinese and western news media have formed their own characteristics, and have different writing styles. China39。s news writing is good at narrating, through using more static techniques to narrate the process of an event, or by listing figures to illustrate some problems, especially some economic reports. However, some western news reports can through choosing the angle highlight the interesting factors of the serious news event, in order to arouse people39。s interest, make readers be willing to accept it. Chinese News have Many Discussions, while Western News Talk LessAs news producer or reporter, owing to the different historical and cultural background, or having different education experience, may choose different writing methods. This is also in line with the above two points. Chinese people, including Chinese journalists, always like talking things case by case, and get used to judges, which reflect in the news is usually to evaluate the facts. Although in recent years, with Chinese and western cultural acmodation, the situation has improved, a settled practice is hard to reform, so the narrative words are still used time by time by the reporters. In contrast, western journalists due to these differences, usually observe,