中英文翻譯資料--電子商務(wù)環(huán)境下的市場(chǎng)營(yíng)銷(編輯修改稿)
2025-02-11 00:33 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 ng sales processes that are large, plex and technical. Due to new marketing and munication technologies, B2B and B2C marketing efforts cross many industries. Business marketers must understand how the two methods work together in order to create and deliver value.eCommerceAlthough BusinesstoConsumer electronic merce captures the attention of the industry, BusinesstoBusiness electronic merce is the format that is predicted to reap most of ebusiness activity. BusinesstoBusiness eCommerce has exploded. This market became a trilliondollar market by 2003, and was expected to have a 90% pound annual growth rate (Sprague, 2000). According to Sprague (2000), B2B emerce represents another revolution that is reshaping business relationships and is causing dramatic shifts in channel power as information and munication imbalances disappear” (). B2B eCommerce provides buyers and suppliers with value propositions that can lower transaction costs and increase the value obtained in business relationships. These value propositions provide opportunities for new players to enter the process of facilitating buyer and supplier adoption of eCommerce capabilities.One of the most important objectives of B2B eCommerce is to change the cost and benefits of transactions. Kaplan and Garicano (2001) developed a framework that describes how B2B eCommerce can change transaction costs. The model presented five ways that this could be done, and they are:? Changes in the processes.B2B eCommerce can improve efficiencies by reducing the costs associated with existing business processes. Improvements may occur in two different ways. The first way is to reduce the cost of an activity that is currently being conducted (. catalog orders being taken online versus by telephone or fax). The second way is to use the In
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