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tence: Whether a conformist can achieve lasting success or get rich in business depends primarily on the type of business involved. Iconoclasts rise to the top in newer industries and in those where consumer demand is in constant flux. Conformists ultimately prevail, however, in traditional service industries ensconced in systems and regulations.View1: In consumerdriven industries, innovation, product differentiation, and creativity are crucial to lasting successEvidence: retail and media sectors. And in technology, panies that fail to break away from last year39。s paradigm are soon left behind by the petition.View2: However, in traditional service industries—such as finance, accounting, insurance, legal services, and health care—lasting success and riches e not to nonconformists but rather to those who can deliver services most effectively within the confines of established practices, policies, and regulations.Evidence: CitiBank gain high reputation for its insistence in prehensively considerate services