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ropose, science studies, technology conforms.” ? 1993 Norman?s personcentered motto for the 21st Century 14 Interaction Scenario ? A user has unmet needs ? He/She bee aware of a product which meets his needs ? He uses the product to fulfill his/her needs. ? During the fulfillment, he/she pays to the pany by either consuming PVs or buying items 15 Relation Development Quality I B H P Process 16 Three steps of process ? Ideation ? Generating idea ? Market Exploration ? Checking feasibility in the market ? Realization ? Designing amp。 Testing iteratively 17 Process (H, B, P) Business Objective setting Viability checking Resource Managing Product Concept forming Scope outlining Project Managing Human Needs capturing Requirements gathering Acceptance testing I 1. Ideation 2. Market Exploration 3. Execution Interface 18 Ideation ? Human: Needs capturing ? What needs users seem to have ? Sources for capturing needs ? User feedback, casual user observation, log data etc ? Product: Concept forming ? What product is required to meet the needs ? Product concept should be simple and clear ? If a product requires lengthy explanation, it tends to fail ? Business: Objective setting ? What objective should we have for the success of the business ? What the business model can be 19 Market Exploration ? Human: requirement gathering ? Research how users fulfill their needs ? Find out specific requirements and map them out according to their importance ? News: “I?d