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emand? ? How to segment? ? How to classify? ? What price? ? What interface? ? Which standards? ? What kind of value chain? ? Which business models? Demand: Characteristics of applications ? Personal ? Locationbased ? Simple ? Actionoriented Wireless Business Subscribers Wireless Consumer Subscribers Intra Hosted Applications Inter Hosted Applications Segmentation: Subscriber Application Interfaces Which standards? An alphabet soup ? SMS ? GSM ? WAP ? GPRS ? WCDMA ? WLAN ? imode ? XML ? Bluetooth ? EPOC ? Jini ? VXML Ready to WAP? ? 37 operators announced WAP services in January 2022 ? WAP will not be significant before GPRS packet switching and always on features ? WAP likely to be an interim technology “Where Are the Phones” “Wait And Pay” Mobile applications ? Persontoperson (munications) services ? Mobile office (business) services ? Mobile Emerce services ? Travel/location based services ? Entertainment/leisure servi