【文章內(nèi)容簡介】 t problem does your wiki solve? ? What is your vision of its future? How will you get there? – Describe different ways in which they can help ? “Only you can create this article!” – “Share your interests!” ? Artists, writers, anizers, copyeditors all have their place – Mention other wellknown contributors, if any Types of promotion ? Visitororiented –“Why should I bother looking at your site?” – Emphasise breadth of topics – Tell them a story, include interesting links to follow –Make sure you?re sending them somewhere good! ? You can bine both types of promotion –“X has written interesting articles on Y and Z…” Example: WikiFur Flyers ? Targets both visitors and potential contributors ? Outlines goals of site ? Cites previous success ? Makes personal appeal ? Thanks exisiting editors ? Incorporates appropriate graphics and formatting ? Call to action at end Example: WikiFur Flyers Example: From the Creatures Wiki ? Thread posted on major munity forums – Including nonEnglishspeaking munity ? Long, conversational, many links to best articles – Specific mention of active contributors ? Results: – Mentioned in pany weblog –Endorsement from game?s designer, Steve Grand – Significant traffic boost, continuing to this day Promotion on Wikipedia ? Good source of contributors, but tread carefully ? Add links in articles to prevent articles being created on Wikipedia for nonnotable topics – Use interwiki links if possible – looks better – Don’t go spamming links inappropriately – Try suggesting transwiki in relevant AfDs ? Port generalpurpose articles back and forth –…but keep the non notable details on your copy Search engine advertising ? Is it worth it? ? It depends! – How much can you afford? – How much do keywords cost? – Can you get a munity deal? ? Not the ideal way to attract contributors, though it helps ? Best used for attracting visitors to your finest articles ? Google AdWords is nicer and cheaper than Yahoo – However, neither system has plete coverage A Tale of Two Wikis ? Introduction ? Starting the wiki ? Maintenance and expansion ? Promotion and advertising ? Site monitoring ? Dealing with problems ? Policy considerations ? The importance of munity ? Conclusion and questions Site monitoring ? You want to know how you?re doing, right? ? The best way to judge success is to measure it – Number of active users, articles, edits, links, images... – Visitors and pageviews, site referrals, search ranking – General reputation of site, mention in publications ? Use this information to plan improvements – Popular articles, site navigation –It?s also great for promotional material Monitoring tools ? Internal statistics ? Access log analyzers – Analog – AWStats – Webalizer ? Wikispecific statistics ? Webbased stats – Google Analytics – Any number of alternatives Other ways to measure ? Check what your referrers are saying about you – We actually found groups planning to attack us . . . ? Google searches on your wiki name and URL – You can also try searching on related topics ? Site/topicspecific search engines: LJSeek et. al. ? Just ask people – you may be surprised! ? Take every source with a pinch of salt –. . . and remember, size/popularity isn?t everything! A Tale of Two Wikis ? Introduction ? Starting the wiki ? Maintenance and expansion ? Promotion and advertising ? Site monitoring ? Dealing with problems ? Policy considerations ? The importance of munity ? Conclusion and questions Vandalism and spam ? Most wikis have some。 the level varies widely – Defamation, blanking, obscene text/pictures ? Why do peop