mba市場營銷4-valu(編輯修改稿)
2025-06-20 23:14 本頁面
【文章內(nèi)容簡介】 y）？如何培養(yǎng)忠誠顧客？如何保持這些顧客的忠誠度？ Where does customer value e from? Organizational Charts Creating Value The fundamental objective of marketing is to create value. It does this in two ways, outside of the anization by creating value for customers. And within anization by making a contribution to the internal clients of the firm. 322 The Generic Value Chain Levi Strauss’s ValueDelivery Network Delivering Customer Value and Satisfaction ? Value Chain ? The Value Delivery Network (Supply Chain) Industry’s Perspective Of Customer Value Maximizing Customer Lifetime Value Customer Profitability Customer Equity Lifetime Value Segment I $25 Segment II $25 50 Segment II $50 100 Segment II $100 Dollars Spent per Month 每月花費(fèi)美金 14% 22% 24% 40% 53% 30% 14% 3% Distribution of Customers 顧客分配 Dis
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