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(3)petition status:the petition is relatively stable. at present, domestic zhang yu, great wall, dynasty, these three major brands occupy half of domestic market, 52% or so. in addition,dozens of foreign brands from such as france, italy, and other else countries. most of domestic brands only focus their eyes on a certain region and sell their product to limited places,they are lack of marketing petition and without enougn ability to enter in the international market. in virtue of tariff decreasing and barrier of foreign wines entering china releasing, thus makes the petition of their brands further promoted.(4)distribution status:the wine consumption channel is generally spanided into drinkery and retail shop two big the distribute channel is mealamp。drink shop accounts for 51%, retail accounts for 49%。 in the retail channel, supermarket and large sales field account for 55% , the others are convenience store, monopolized shop and independent food supply retail shop,etc..王者榮