【文章內(nèi)容簡(jiǎn)介】
s of customers. It also reflects the enterprise in product design and promotion of certain values. Culture: The brand is a carrier of culture, their choice of symbol itself is a significant cultural, it will enable people to produce a variety of association corresponding to their cultural background, and to determine its choice. The brand represents product or the business itself has cultural characteristics will be reflected in the brand, understanding and recognition, which is the implicit culture of the brand. Personality: a good brand should have a distinct personality characteristics, not only in the performance of the form that enables people to feel unique, innovative and prominent, and make people think of some kind of distinctive personality characteristics of the persons or things, so as to make the brand to produce effective the identification function. The role of sense: the brand also reflects the sense of a certain role, because it tends to like and select the specific customer groups, so that certain brands bee the symbol of the role of specific customer groups. Outside groups to use the brand39。s products will make the surprise. This is the adaptability of the user with the brand represents the values, culture and personality. The value of the brand Brand connotation, so that a variety of different br