【文章內(nèi)容簡介】 rience, to establish their own marketing team and distribution work and market petition tends to differentiation. In the highend users with the needs of small change, directly contributing to small enterprises with the differentiation, with the concept of progress and consumer financial strength of the expansion, some of the rural users (particularly in the industrialized operation of agriculture users) product performance and aftersales service and put forward higher requirements. Liaoning Anshan Haihong such as production of highend products not only with small to have their own patented technology (use of mechanical devices greatly enhance the performance of its products, avoid using electric control, hydraulic devices, such as product performance after upgrading to the use of rural users increased maintenance costs ), and introduced the noncontroversial services. Especially in big enterprises with increased involvement of small enterprises with pressure, the end of 2021, the Dragon Holdings acquired Henan Baiyun electrical and mechanical equipment involved in the production of small fields. Small with a huge potential market demand, but only to meet user needs, and guide the user needs, small equipment will have lasting vitality. Existing small enterprises with wellknown loaders already facing small enterprises involved with the production sectors and small users to buy equipment or equipment, such as small excavators alternative products twin crises, with the production of small enterprises can take the initiative to upgrade their win more more time and greater market space. Any industries are indispensable for the development of market petition and government regulations two factors. With the status quo on small industries, market petition and excessive government regulation missing, the entire industry in a very low level of operation development, and a lack of development of the industry often staying power will gradually shrink, or even disappear. First to be addressed is the issue of trade with small, small equipment products really have their own products definition, a special product standards. Although at this stage with small user groups mainly concentrated in the rural market, but the market coverage of the future is certainly both urban and rural areas, this is because small equipment can be widely used for municipal maintenance, landscape construction, building and construction, underground loading and unloading areas. Second, improve industry access threshold is a feasible solution. Small equipment industry can learn from the industry39。s largest equipment manufacturers licensing system, in terms of production quality suitable restrictions and improve the industry39。s manufacturing standards. In recent years loader wellknown enterprises in recent years have involved with the production of small areas, such as the Dragon, XCMG, and the mountains, but not really most of the production of one ton of small equipment products, the main reason is hindering their highend products in the market inadequate capacity. However, this also means that for the small enterprises with not too much time, if not in the relatively short period of time upgrading of enterprises and products, from business philosophy, product marketing idea to the concept of allround selfimprovement, selftransformed into a longterm development objectives and market petitionconscious modern manufacturing enterprises, and a largerscale sales, in the future and wellknown enterprises loader win in the petition may be very small. Mechanical Engineering Society of China was founded in 1936, China was set up earlier, the largest one of the Institute of Engineering. The existing 33 professional chapters, 180,000 members, of whom there are more than 3,000 senior members, more than 500 members of Hong Kong, Macao and overseas, there are more than 4,000 corporate members. Academic exchange is the Institute39。s basic functions, the Institute is held annually hundreds, and colorful academic conferences. Special is an annual Chinese Mechanical Engineering Society annual meeting, the topic is the integration activities of the various largescale prehensive meeting. , The main thrust of the report will include the General Assembly, the topic of academic, scientific and technological progress releases, forums, lectures, display, a number of activities such as presentation, rich in content, as well as inside and outside the country in the industry has had a tremendous impact. Editing, publishing and academic meetings and academic exchanges wings. Over the years, the anization has prepared a China Materials Engineering ceremony, and machine repair manual, such as hundreds of largescale tool, science and t