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il contrast, only a small number of limited play and active role in decorating. Neon colors in the design of choice, it is necessary to in order to enhance their brand names, manufacturers of corporate image as the starting point, through the neon lights of the visual munication to enhance corporate and product image in the eyes of consumers. Vivid colors of neon lights. Neon realistic in their color reproduction of promotional merchandise and other content related to the specific image, rich in vivid colors to attract, impress consumers. The success of the performance of color, help to strengthen advertising works the image of an objectspecific sense of brightness, have a convincing realism, exciting appeal. Yellow River Road, the street food in Shanghai up to 10 meters of the Big Spender seafood restaurant, the air standing on the neon billboard. Occupy an area of nearly twofifths of a large pattern of Yueran out of red lobster, red color fidelity gives strong visual impact, is mouth drooling with greed, in the colorful cuisine of the Yellow River Road, the street lights in many groups . The design is unique in its vivid color. Neon works lifelike color, and enable consumers to access the product before the goods have a good impression, establish a trust, in order to play a good product image of the role of publicity and promotion. Neon colors of the mold. Beautiful neon colors, not only to make the audience understand the content of the ads to convey the information of enterprises and effectively to achieve the purpose of advertising, but also gives the United States in the spirit of enjoyment. In meeting the material needs of people, but also the formation of people39。s aesthetic needs of color, the color is the pursuit of beauty and longing, it would give people in the United States of Lenovo, a beautiful reverie sustenance and hope. A lot of advertising work in the implementation of advertising activities, as a result of exquisite design, color coordination in place, and the prolonged stay in the minds of consumers, taste carefully, and as a historical period advertising representative aesthetic taste. Material life and spiritual life has bee a kind of enjoyment, a kind of noble mold the United States. Some highend bars, in order to create a quiet, warm, elegant environment and atmosphere, green, blue or purple, and neon lights into the woods, classical architecture, the shape of mountains, rivers, so that consumers feel fet, not only to achieve the purpose of marketing, but also to cultivate the sentiment 。 Neon color conversion. Produced the first neon cafe in France, which was mainly as a symbol of cafes and decoration or embellishment, as in places of entertainment. With the mercial development, shopping malls, hotels hotel industry has introduced and widely used in the neon lights, particularly in the festival, the active, jumping, the dynamics of infinite changes, conversion of the neon lights, a more festive color