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2025-04-13 23:34 本頁面
【文章內(nèi)容簡介】 der and saying this makes good business sense, people listen to that on [the TV] side, says Lauren Zalaznick, Bravo Media president, who is heading NBCs effort. And green pitches resonate with young and wellheeled viewers (the type who buy Priuses and $2alb. organic apples), two groups the networks are fond of. NBC is confident enough in its green weeks appeal to schedule it in sweeps. Its an unlikely marriage of motives. Adsupported TV is a consumption medium: it persuades you to want and buy stuff. Traditional home shows about renovating and decorating are catnip for retailers like Lowes and Home Depot. Of course, there are green alternatives to mon purchases: renewable wood, Energy Star appliances, hybrid cars. But sometimes the greener choice is simply not to buy so much junknot the friendliest sell to advertisers.
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