【文章內(nèi)容簡介】 erior Technical Expertise Innovative Product Development Customer/ Market Focus Multiple Channels of Distribution Extrusion Technology Product Development Materials Technology Channel Development Critical Processes Order Fulfillment Vision To transform into a portfolio of distinct extrusionbased businesses supported by a culture of entrepreneurship while maximizing our industry leadership and innovation in technology and product development. Attain employee support of and mitment to the new vision and proposed changes Implement and integrate the design, process and technology initiatives underway Bee the market leader in the decking system Develop and grow proprietary products to equal the success of siding Strategic Objectives Be the lowest cost producer of siding Restore Custom Unit to profitability by focusing on customer profitability Manufacturing Industry Example 18 Strategy Articulation Map Questions The following questions are structured around the ponents of the Strategy Articulation Map. V is io n ? W h a t is y o u r c u rr e n t v isio n f o r th e o rg a n iz a tio n ?? W h a t d o y o u w a n t th e o rg a n iz a tio n t o b e c o m e ?? T h re e t o f iv e y e a rs f ro m n o w , h o w w o u ld y o u w a n t y o u r b u s in e s sto b e d e s c ri b e d ?Mi s s io n ? W h a t s h o u ld t h e o rg a n iz a tio n e x ist t o d o (p u rp o s e )?? Ho w w o u ld y o u d e f in e t h e m iss io n o f th e o rg a n iz a tio n ?V a lu e s ? Do e s th e o rg a n iz a tio n h a v e a n y f o rm a l, s h a re d v a lu e s ?? W h a t b e h a v io rs w il l b e k e y t o t h e o rg a n iz a tio n ’s s u c c e s s ?? W h a t a re t h e b e h a v io rs th a t a re c u rr e n tly re w a rd e d ?Ma rk e tDi ff e re ntia tors? W h o d o y o u s e e a s y o u r c o m p e tit o rs?? W h a t m a k e s y o u d if f e re n t f ro m o th e r o rg a n iz a tio n s ?? Ho w d o e s th e o rg a n iz a tio n d if f e re n tia te it s e lf in t h e m a rke t p la c e ?? W h a t is th e o rg a n iz a tio n k n o w n f o r?? W h a t c h a ra c te ri s tic s gi v e th e o rg a n iz a tio n a c o m p e tit iv ea d v a n ta g e ?S tra te gi c O bj e c tiv e s ? W h a t a re t h e k e y t h in g s t h a t y o u w a n t to a c c o m p li s h o v e r t h en e x t: 6 m o n th s ? O v e r t h e n e x t y e a r?? W h a t k in d s o f t h in g s a re y o u d o in g t o f o rw a rd t h e s e ?? W h a t a re y o u r k e y s tra te g ic g o a ls?? W h a t g o a ls a re c ri tic a l t o a c h ie v in g y o u r m iss io n ?Cr iti c a l pr oc e s s e s ? W h a t d o y o u s e e a s y o u r c ri tic a l p ro c e s s e s ?? W h a t p a rts o f y o u r b u s in e s s re a ll y d ri v e w h e th e r o r n o t th e go a lsa re a c h ie v e d ?? Ho w d o y o u m e a s u re y o u r b u s in e s s re s u lts ?? W h a t in d ica to rs o r le v e rs d o y o u re ly o n in ru n n in g y o u r b u s in e s s ?19 Strategy Articulation Map Mission Values Market Differentiators Critical Processes Vision Strategic Objectives Met Technologies Corporation 20 “Who are we?” For Discussion Only Vision Mission Values To be the premier technology solutions provider to the financial services industry Our values speak to the character of Met Technologies. Who we are and what sets us apart from the rest. ?Provide exceptional customer care ?Demonstrate personal integrity ?Respect one anot