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hurchill put this issue in wonderful and simple perspective when he said, amp。ldquo。Attitude is a little thing that makes a big difference.amp。rdquo。 Understand that attitude will always make a big difference amp。ndash。 for better or worse. A poor attitude will make the same level of difference as a good attitude. However, your customers, your pany, and you will not be pleased with the effect. Your attitude will affect your performance, whether you want it to or not. Even the simplest, most neutral statements you make will create judgments amp。ndash。 conscious or subconscious amp。ndash。 by listeners. A speakeramp。rsquo。s attitude will affect the listener, positively or negatively, just as strongly as the spoken words. In