【正文】 rce market. In this paper, we surveyed the ECommerce activities currently under going in China. We have closely analyzed the gap between the informationization and barriers of Chinese ECommerce systems. Among the topics of facilitating development of a positive, effective and satisfied ECommerce system, “trust” is a major issue, which has not received adequate attention in past decades. We have proposed a putational trust model (ERC2G), which can foster a trust relationship between consumers and merchants, and illustrate how to apply the model in a Chinese ECommerce system. From the case study of EI Computer, we briefly talked about the implementation of ECommerce systems with the consideration of enhancing trust. However, establishing trust must be a plex process, which involves more information sources, so continuous improving and enhancing the trustworthiness 7 will be the main objective we need to achieve in future work. 中文翻譯 提升中國電子商務信用度 摘 要 電子商務在西方國家已經(jīng)非常流行，并且電子商務系統(tǒng)在這些國家的發(fā)展也相對成熟。作為一種開展商務的新方式，電子商務正越來越多地影響、改變甚至替換傳 統(tǒng)商務模式。一方面，人們對在網(wǎng)絡上 開展商務印象深刻，但另一方面他們?nèi)匀粨膹V泛地使用電子商務這一方式。一些專家提出，對一個網(wǎng)絡零售商的信任是具體 體現(xiàn)在消費者自愿接受一項基于對電子零售商未來行為有良好期望的在線交易之上。但是，中國信息化和電子設施的普及仍落后于美國，甚至即使有 70%的互聯(lián)網(wǎng)用戶增長率發(fā)生在中國，這也僅僅歸根于中國龐大的人口基數(shù)和不同地區(qū)之間的不平衡發(fā)展。不完善的配送系統(tǒng)仍然對產(chǎn)品和銷售部門產(chǎn)生消極影響，由于對倉儲，運輸和裝載等功能作為獨立的實體有著不同的關聯(lián)，因此配送問題目前并沒有很好的解決。從對 EI 計算機的研究安全中，我們簡要地談論了在鞏固信任度的考慮上如果實施電子商務系統(tǒng)。理論上說，總結(jié)起來有三條建立信任的過程： 1. 基于知識的信任是一種隨著時間推移的信任，在這個過程中，其中一方不斷學習有關的意圖、能力和活動經(jīng)驗。電子商務可能引起多層次的問題，例如電子商務的合法性、電 子合同、電子傾向。電子商務市場不僅有利于國家經(jīng)濟，也有利于全球經(jīng)濟，尤其是自從中國加入世界貿(mào)易組織以來。第三，中國的信任體系和支付系統(tǒng)還不夠強大，不能處理復雜的電子商務交易，因此在線欺詐行為可能發(fā)生并且損害消費者的利益。但是，在電子商務的發(fā)展方面，中國和發(fā)達國家仍然存在差距。 1 Tianjin University of Technology and Education C2C 電子商務網(wǎng)站的信用管理研究 The credit management research based on the C2C ebusiness web. （英文資料及中文翻譯） 專 業(yè)： 電子商務 班級學號： 0901 – 22 學生姓名： 李 敏 指導教師： 仲叢友 教授 二 〇一三 年 六 月 2 英文資料 Towards Enhancing Trust on Chinese ECommerce Abstract: ECommerce has been much more popular in western countries where the development of ECommerce systems has been relatively matured. While the technology and social credit environment are well developed, ECommerce is relatively new and receives fewer acceptances within mercial industries in China. Building trust has been identified as one of the major concerns in ECommerce. In this paper, we will develop an putational model, which may be used to improve the trustbuilding relationship among consumers, retailers and authorities. This model considers a number of factors including direct experiences, customer remendations, and authority certification, while parties involved in the ECommerce activities can confidently establish and reliably enhance the trustworthiness. We also conduct a case study on how to improve consumerretailer trust relationship in an ECommerce application by the use of the trust model, which is one of functional electronic storefronts with the consideration of trustworthiness in China. In addition, the findings from this research will also be helpful for national policy maker on legislation of Chinese ECommerce activities. Key Words: Trust, ECommerce, Trustbuilding, Computational model, Chinese ECommerce. 3 I. Introduction “With the rapid development of Inter technology, the landscape of exchanging information and doing business has been pletely changed”. As a new way of doing business, ECommerce is increasingly affecting, changing and even replacing the traditional merce approach. People are increasingly accepting and using ECommerce than ever before. Without any doubt, many work applications, based on initial Door to Door to B2B, B2C, and C2C models, have a profound influence on the global economy. However most of the developme