【正文】 析的基礎(chǔ)上，通過(guò)對(duì)消費(fèi)者進(jìn)行大量地訪談和探索性研究，根據(jù)中國(guó)傳統(tǒng)儒家文化對(duì)消費(fèi)觀的影響提出了相應(yīng)的修正模型（如圖23）。他們喜歡避開(kāi)人群，追求個(gè)性化的生活，經(jīng)常購(gòu)買(mǎi)最新、最流行的商品而一般不考慮價(jià)格。奢侈品的極品性要求奢侈品在制作時(shí)采用最為精細(xì)、精良的生產(chǎn)工藝，同時(shí)在外觀或者表現(xiàn)設(shè)計(jì)方面亦必須體現(xiàn)出其精美行，簡(jiǎn)而言之，就是要使奢侈品成為看得見(jiàn)、摸得著的“可感知的精華”。 研究?jī)?nèi)容和方法 研究?jī)?nèi)容本論文共分為五章：第一章為緒論，介紹本研究的研究背景及意義，交代論文的研究主體內(nèi)容和采取的研究方法；第二章相關(guān)理論回顧，主要對(duì)奢侈品涉及的相關(guān)理論、消費(fèi)人群以及消費(fèi)心理進(jìn)行分析；第三章國(guó)內(nèi)外奢侈品市場(chǎng)現(xiàn)狀分析，在對(duì)國(guó)際奢侈品市場(chǎng)的現(xiàn)狀和營(yíng)銷(xiāo)策略進(jìn)行概述的基礎(chǔ)上，對(duì)我國(guó)奢侈品市場(chǎng)現(xiàn)狀和存在的問(wèn)題進(jìn)行深入分析；第四章我國(guó)奢侈品營(yíng)銷(xiāo)策略分析，在前述分析的基礎(chǔ)上，針對(duì)我國(guó)特有情況，對(duì)我國(guó)奢侈品營(yíng)銷(xiāo)應(yīng)采取的策略進(jìn)行探討；第五章結(jié)論，對(duì)全文進(jìn)行總結(jié)概括，對(duì)于得出的研究成果進(jìn)行歸納。s affluent are fastemerging, and China39。其已經(jīng)突破了備用信用證備而不用的傳統(tǒng)擔(dān)保性質(zhì)，主要用于擔(dān)保企業(yè)發(fā)行債券或訂立債務(wù)契約時(shí)的到期支付本息義務(wù)。除非在備用證中另有規(guī)定，或經(jīng)對(duì)方當(dāng)事人同意，開(kāi)證人不得修改或撤銷(xiāo)其在該備用證下之義務(wù)。如國(guó)內(nèi)信用證打包貸款產(chǎn)品能夠幫助賣(mài)方企業(yè)在流動(dòng)資金不足而買(mǎi)方不同意預(yù)付貨款的情況下順利備貨裝運(yùn)d、減少企業(yè)應(yīng)收賬款，優(yōu)化財(cái)務(wù)報(bào)表。d能夠提供據(jù)以開(kāi)出國(guó)內(nèi)信用證為結(jié)算方式的，具有法律效力的購(gòu)銷(xiāo)合同；并能夠滿足我行要求的保證金繳存比例或提供我行認(rèn)可的擔(dān)保。S for Presentation 48DOCUMENTSMUST BE PRESENTED WITHIN 15 DAYS AFTER THE DATE OF ISSUANCE OF THE TRANSPORT DOCUMENTS BUT WITHIN THE VALIDITY OF THE Instructions 49WITHOUTInstructions to the Paying/Accepting/Negotiating Bank: 78 DOCUMENTS TO BE FORWARDED IN ONE COVER, UNLESS OTHERWISE STATED DOCUMENT FEE OF USD OR EQUAL CURRENCY WILL BE DEDUCTED FROM DRAWING IF DOCUMENTS WITH DISCREPANCIES ARE ACCEPTED.“Advising Through” Bank 57A KOEXKRSEXXX MESSAGE TYPE: 700KOREA EXCHANGE BANKSEOUL KA, ULCHI RO, CHUNGKO標(biāo)簽：信用證樣本 信用證 國(guó)內(nèi)信用證備用信用證范本 20060929 10:18:34 編輯： 中國(guó)國(guó)際航貿(mào)網(wǎng)IRREVOCABLE STANDBY LETTER OF CREDIT FORMATDATE OF ISSUANCE: _______________[Address]RE: Credit We hereby establish our Irrevocable Standby Letter of Credit in your favor for the account of ___________________________(the “Account Party”), for the aggregate amount not exceeding _________________ United States Dollars($____________), available to you for payment at sight upon demand at our counters at(Location)on or before the expiration hereof against presentation to us of the following document, dated and signed by a representative of the beneficiary:“The Account Party has not performed in accordance with an agreement with , the undersigned does hereby demand payment of USD [Beneficiary fills in the amount not to exceed the full value of the letter of credit]”P(pán)artial and multiple drawings are permitted hereby agree with you that documents drawn under and in pliance with the terms of this Letter of Credit shall be duly honored upon presentation as Letter of Credit shall be governed by the Uniform Customs and Practice for Documentary Credits, 1993 Revision, International Chamber of Commerce Publication (the “UCP”), except to the extent that the terms hereof are inconsistent with the provisions of the UCP, including but not limited to Articles 13(b)and 17 of the UCP, in which case the terms of this Letter of Credit shall the event of an Act of God, riot, civil motion, insurrection, war or any other cause beyond our control that interrupts our business(collectively, an “Interruption Event”)and causes the place for presentation of this Letter of Credit to be closed for business on the last day for presentation, the expiry date of this Letter of Credit will be automatically extended without amendment to a date thirty(30)calendar days after the place for presentation reopens for missions, expenses and charges incurred with this Letter of Credit are for the account of the Account Party.{Note: Must note the Expiry Date in the format}[BANK SIGNATURE]備用信用證詳解及樣本什么是備用信用證，備用信用證的融資性質(zhì)：備用信用證又稱擔(dān)保信用證，是指不以清償商品交易的價(jià)款為目的，而以貸款融資，或擔(dān)保債務(wù)償還為目的所開(kāi)立的信用證。這種備用信用證通常用于國(guó)際工程承包項(xiàng)目中業(yè)主向承包人支付的合同總價(jià)10%25%的工程預(yù)付款，以及進(jìn)出口貿(mào)易中進(jìn)口商向出口商支付的預(yù)付款。s favor for amount of the HONGKONG AABBCC CORPORATION which has its registered office at AS 8 for an amount up to UNITED STATES DOLLARS THREE MILLION ONLY.(USD3,000,000)which covers the principal amount of the agreement plus interest accrued from aforesaid principal amount and other charges all of which the borrower has undertaken to pay the exchange rate will be the buying rate of USD/RMB quoted by Bank of Communications on the date of our the case that the guaranteed amount is not sufficient to satisfy your claim due to the exchange rate fluctuation between USD and RMB we hereby agree to increase the amount of this standby L/C drawing and multiple drawing are allowed under this standby L/ standby letter of credit is available by sight engage with you that upon receipt of your draft(s)and your signed statement or tested telex statement or SWIFT stating that the amount in USD represents the unpaid balance of indebtedness due to you by the borrower, we will pay you within 7 banking days the amount specified in your statement or drafts drawn hereunder must be marked drawn under XYZ Bank standby letter of credit dated 20 DECEMBER standby letter of is credit will e into effect on 20 DECEMBER 2004 and expire on 09 DECEMBER 2005 at the counter of bank of Communications , SHENYANG standby letter of credit is subject to Uniform Customs and Practice for Document Credits(1993 revision)International Chamber of Commerce Publication .第三篇：國(guó)內(nèi)奢侈品營(yíng)銷(xiāo)策略奢侈品的營(yíng)銷(xiāo)策略分析Luxury marketing strategy analysis目 錄（三號(hào)，宋體居中）摘要???????????????????????????????Ⅲ ABSTRACT???????????????????????????Ⅳ 第一章 緒論???????????????????????????1 研究背景及意義???????????????????????1 研究?jī)?nèi)容和方法???????????????????????1 研究?jī)?nèi)容???????????????????????1 研究方法???????????????????????1 第二章 相關(guān)理論回顧???????????????????????2 ????????????????????2 奢侈品的定義?????????????????????2 奢侈品的特征?????????????????????2 ?????????????????????3 奢侈品的消費(fèi)人群及消費(fèi)心理分析???????????????4 奢侈品的消費(fèi)人群???????????????????4 ???????????????????6 第三章 國(guó)內(nèi)外奢侈品市場(chǎng)現(xiàn)狀??????????????????8 ?????????????????????8 國(guó)際奢侈品市場(chǎng)現(xiàn)狀??????????????????8 國(guó)際奢侈品市場(chǎng)的營(yíng)銷(xiāo)特點(diǎn)???????????????8 我國(guó)奢侈品市場(chǎng)概述?????????????????????9 我國(guó)奢侈品市場(chǎng)現(xiàn)狀及發(fā)展趨勢(shì)?????????????9 ???????????????9 我國(guó)奢侈品市場(chǎng)存在的問(wèn)題???????????????10 第四章 我國(guó)奢侈品營(yíng)銷(xiāo)策略的建議和對(duì)策????????????11 ???????????????????????11 讓奢侈品成為頂級(jí)生活方式的象征????????????11 用知識(shí)和故事創(chuàng)造品牌的價(jià)值??????????????11I 諸如更多的文化內(nèi)涵??????????????????11 認(rèn)真研究國(guó)內(nèi)市場(chǎng)???????????????????11 培養(yǎng)奢侈品高管理人才?????????????????12 不斷創(chuàng)新???????????????????????12 奢侈品營(yíng)銷(xiāo)策略整合?????????????????????12 產(chǎn)品策略???????????????????????12 價(jià)格策略???????