【正文】 茶多糖，有明顯的抗放射性傷害、保護(hù)造血功能的作用。2009年，白沙溪品牌上榜被譽(yù)為中國(guó)茶業(yè)奧斯卡獎(jiǎng)的“金芽獎(jiǎng)”，被授予“中國(guó)黑茶標(biāo)志性品牌”稱號(hào)。北宋熙寧五年（公元1072年）安化建縣時(shí)，“惟茶甲諸州縣”元、明以后，安化“鄉(xiāng)民大半以茶為業(yè)，邑土產(chǎn)推此第一”。千兩茶長(zhǎng)約5到65米，直徑0、2米，老秤重1000兩。Brief Introduction of Anhua Black TeaAnhua , known as Meishan in old days, is located in the remote area of central Hunan Province and the middle reaches of Zishui stretching and verdant hills as well as elegant waters, it has beautiful has been famous for its tea since the ancient the fifth year of Xining in North Song Dynasty(1072AD), when Anhua County was established, “only tea was popular among many states and counties”.After Ming and Qing Dynasty, most natives of Anhua “took producing and selling tea as a profession, as tea was the most noted native product here.”Before the third year of Jiaqing in Ming Dynasty(1524), tea farmers in Anhua invented the black tea processing technology, which led to the rise of producing and selling the twentythird year of Wanli in Ming Dynasty , Anhua Black Tea was formally designated as the “Official Tea”, which could be sold to the northwest of the following hundreds of years, it was considered as “tea of life” by northwestern ethnic minorities and “mysterious tea on Silk Road” by the has created numerous miracles in the history of black tea: During Qianlong years in Qing Dynasty, Shanxi businessmen developed many new kinds of tea such as yajian tea, baimaojian tea, tianjian tea, gongjian tea and shengjian the first year of Daoguang in Qing Dynasty, Shaanxi businessmen invented the cylindrical pressed tea—bailiang the basis of it, sanhegong Teahouse run by Shanxi businessmen createdAnhua qianliang tea, whose processing techniques have bee “national intangible cultural heritage”.In 1939, Mr Peng Xianze, father of black tea theory, succeeded in producing black brick tea in Anhua and founded Brick Tea Factory of Hunan Province Tea Administration(former baishaxi Tea Factory of Hunan Province).After that, the first black brick tea(in 1940), the first Fuzhuan brick tea(in 1953)and the first Huazhuan brick tea(in 1958)were born black tea has products in many series, including Anhua qianliang tea, black brick tea, Huazhuan brick tea, fuzhuan brick tea, tianjian tea, gongjian tea, shengjian tea and features of Anhua black tea are: black or dark brown appearance, orange yellow or orange red tea soup, pure fragrance or unique incense , mellow or mild taste and longlasting brewing in a ventilated, dry and cool place free of peculiar smell for a certain period of time, the quality of Anhua black tea can be some extent, the more aged ,the black tea has redder soup, sweeter taste andintoxicating black tea has many health care functions, namely promoting digestion, keeping fat off, reducing blood pressure, losing weight, clearing heat, expelling the poison, eliminating dampness, relaxing the bowels, improving one’s appetite and also have obvious effect on relieving abdominal distension and diarrhea as well as nourishing one’s black tea is a health drink of civilization and wisdom advocated by modern people.第五篇：安化黑茶安化黑茶安化黑茶歷史悠久，到現(xiàn)在已經(jīng)有2300多年了，2010年時(shí)，安化黑茶到了世界茶博會(huì)，被評(píng)為十大之一。微觀環(huán)境(1)、白沙溪70余載的輝煌磨練,得天獨(dú)厚的地理環(huán)境優(yōu)勢(shì)與硬件優(yōu)勢(shì).(2)、管理層理念的與時(shí)俱進(jìn),大膽地開拓精神,注重了品牌文化的打造,適銷對(duì)路的產(chǎn)品研發(fā), 營(yíng)銷管理模式的形成,政界公關(guān)活動(dòng)的開展.(3)、白沙溪內(nèi)部員工的團(tuán)結(jié),對(duì)企業(yè)的熱愛,對(duì)企業(yè)的忠誠(chéng),扎實(shí)的工作.(4)、營(yíng)銷團(tuán)隊(duì)的吃苦,亮劍,實(shí)干精神.(5)、白沙溪營(yíng)銷模式發(fā)展方向團(tuán)隊(duì)化管理 連鎖化經(jīng)營(yíng) 多元化市場(chǎng)定位經(jīng)營(yíng)商分析我們與經(jīng)銷商是一支凝聚著白沙溪奮發(fā)向上精神的團(tuán)隊(duì),要像親兄親妹一樣的親切,更要像伙伴一樣地?cái)y手奮進(jìn),對(duì)待市場(chǎng)競(jìng)爭(zhēng),不分你我,只要團(tuán)結(jié),是形成不了白沙溪人的精神(樸實(shí),誠(chéng)信,熱心),也形成不了白沙溪品牌文化(黑茶之源實(shí)質(zhì)),、目前白沙溪經(jīng)營(yíng)商類型分為:茶葉經(jīng)營(yíng)商 專職人員 其他行業(yè)商人白沙溪經(jīng)營(yíng)商中湖南人(包括女婿)所占比例:80%:,他們之所以做白沙溪黑茶是因?yàn)樽黾亦l(xiāng)的產(chǎn)品,感覺到很親切,、經(jīng)營(yíng)商做白沙溪黑茶的動(dòng)機(jī):(1)、愿意接受安化黑茶文化的熏陶與白沙溪品牌文化的洗禮,當(dāng)事業(yè)在做, 占60%,他們都會(huì)成功或已經(jīng)成功.(2)、做白沙溪黑茶,只是跟風(fēng),當(dāng)作一種投資,靠形式銷售,占 20%.(3)、做白沙溪黑茶,與自己經(jīng)營(yíng)的其他行業(yè)比見錢慢,所以不會(huì)全心投入推廣上來,占20%.一個(gè)成功的白沙溪經(jīng)營(yíng)商應(yīng)具備哪些條件:(1)、首先要認(rèn)可白沙溪品牌,同時(shí)當(dāng)作自己的事業(yè)在做,而不是盲目地跟風(fēng).(2)、針對(duì)新市場(chǎng),要做好”教育營(yíng)銷”地充分準(zhǔn)備,必是彩虹!(3)、擁有一定的人脈資源與市場(chǎng)布局的能力.(4)、注重員工培訓(xùn),建立獎(jiǎng)勵(lì)機(jī)制.(5)、自身要加強(qiáng)專業(yè)知識(shí)學(xué)習(xí),不要做跟風(fēng)者.(6)、其他安化黑茶廠家現(xiàn)狀(1)、安化黑茶廠家正在由小作坊式模式向企業(yè)化模式轉(zhuǎn)變,懂得在安化黑茶產(chǎn)業(yè)一片大好的宏觀環(huán)境前提下,要建立組織框架,改良設(shè)備,增加技術(shù)研發(fā),走銷售渠道建設(shè)路線.(2)、安化黑茶廠家意識(shí)到了品牌的重要性,都想把商標(biāo)變成品牌,做出企業(yè)文化,讓人認(rèn)可,走可持續(xù)性發(fā)展路線.(3)、大部分安化黑茶企業(yè)經(jīng)營(yíng)模式特點(diǎn)（1）、產(chǎn)品研發(fā)上,品牌打造上,銷售渠道上還是效仿同類企業(yè),創(chuàng)新性的企業(yè)還很少。品飲安化黑茶，享受健康的味道！白沙溪黑茶實(shí)戰(zhàn)行銷培訓(xùn)部分內(nèi)容分享白沙溪營(yíng)銷模式分析“白沙溪”品牌？? 1939年，黑茶理論之父留學(xué)日本九州大學(xué)的農(nóng)學(xué)博士彭先澤先生回國(guó)進(jìn)行壓制黑磚茶試驗(yàn)，是年即或成功。誰更需要飲用安化黑茶？茶,從神農(nóng)嘗百草中發(fā)現(xiàn),到今天成為比屋之飲,經(jīng)歷了一個(gè)由藥用食用飲用的過程,避免不了添加防腐劑香精色素等,部分減肥產(chǎn)品還以對(duì)抑制食欲起作用的麻黃和急速排泄的瀉藥為主要成分,飲用后有副作用,特別是安化黑茶源于大自然,對(duì)人體有作用的營(yíng)養(yǎng)成分與礦物質(zhì)來自于土壤,加工過程中,只存在茶葉本身的內(nèi)涵物發(fā)生轉(zhuǎn)化,不添加其他任何的成分,茶為原味茶,喝得放心,喝出健康,:21世紀(jì)人類健康之飲都市人的長(zhǎng)壽茶,美容茶,瘦身茶呢?因?yàn)榘不诓璋兄┐缶畹暮嫖幕?不要看黑茶粗老,以為這個(gè)東西不值錢,但是黑茶在邊區(qū)上千年,他們綠茶紅茶都不要,就是要黑茶,這個(gè)里面有原因的,黑茶對(duì)人體有特殊的保健作用,尤其是減油膩降三高安神改善便秘調(diào)理體型,.具體哪些人群急需飲用安化黑茶呢?結(jié)合相關(guān)茶學(xué)醫(yī)學(xué)專家的臨床驗(yàn)證,廣大消費(fèi)者飲用后的反饋,對(duì)以下幾類人群急需飲用安化黑茶來找到健康做探討:，腸胃缺乏正常地糯動(dòng)，容易導(dǎo)致便秘，而長(zhǎng)期飲用安化黑茶，能夠起到預(yù)防和改善便秘的保健功效?；ùu陳化速度相對(duì)其他產(chǎn)品要緩慢些，同時(shí)便于存放。湖南緊壓茶的搖籃是白沙溪茶廠。公司廠房占地六萬余平方米，在建新廠房65畝, 擁有有機(jī)無公害茶園基地5000多畝，固定資產(chǎn)總額逾6000萬元，可倉(cāng)儲(chǔ)原料6萬擔(dān)，年生產(chǎn)能力6000噸以上。安化黑茶產(chǎn)品加工工藝有三個(gè)特殊。4安化黑茶具有美容養(yǎng)顏的功能。安化天尖、貢尖在清道光年間定為“貢茶”入朝，之后就有了皇帝用茶為天尖、朝廷臣子用茶為貢尖之說。但在市場(chǎng)上也出現(xiàn)了不少地下手工作坊仿制的假冒偽劣產(chǎn)品，由于地下手工作坊的生產(chǎn)偽劣產(chǎn)品出現(xiàn)了燒心、霉變。“千兩茶”以其古樸、大氣之風(fēng)范立于世界茶業(yè)之林，“千兩茶”采用茶學(xué)界俗稱為“后發(fā)酵茶”的黑茶為原料，因此，只要存放在干燥、無異