【正文】 家的觀點(diǎn)并歸納總結(jié)，結(jié)合自己的看法加以分析，對(duì)網(wǎng)絡(luò)游戲玩家合理分類(lèi)。電子游戲、電視游戲、電腦游戲的技術(shù)平臺(tái)整合，將逐漸演變出網(wǎng)絡(luò)游戲版本，游戲本身逐漸實(shí)現(xiàn)游戲平衡，充分迎合玩家需求，達(dá)到游戲市場(chǎng)占有率的提高，游戲玩家滿(mǎn)意且穩(wěn)定，游戲環(huán)境良好，游戲長(zhǎng)久運(yùn)營(yíng)。 盡管如此，演變著的網(wǎng)絡(luò)游戲產(chǎn)業(yè)最主要的是世界擁有的科技水平保證的持久性，他們現(xiàn)在沒(méi)有限制時(shí)間，國(guó)產(chǎn)游戲大概的持續(xù)壽命時(shí)間約為 5 至 15 年，如果我們國(guó)產(chǎn)游戲加入到歐美游戲的服務(wù)器中，保證其虛擬財(cái)產(chǎn)的時(shí)間年復(fù)一年，將會(huì)是什么結(jié)果？ 虛擬什么時(shí)候變成現(xiàn)實(shí)？這條門(mén)檻如何跨越？按照什么步驟實(shí)行？ 最后，虛擬身份在社會(huì)里面的地位仍然是一個(gè)多方面的內(nèi)容，因?yàn)榫W(wǎng)絡(luò)游戲中每個(gè)玩家的價(jià)值觀念不同，沒(méi)有一個(gè)具體的評(píng)判標(biāo)準(zhǔn)，因此也沒(méi)有解決這個(gè)問(wèn)題的具體辦法。雖然社會(huì)上都認(rèn)為這是純粹的虛擬游樂(lè)場(chǎng)，虛擬世界現(xiàn)今有緩慢的演變 —— 至少現(xiàn)在是“半真實(shí)資產(chǎn)”。 如果做一個(gè)兩個(gè)群體都在每周花費(fèi)大量時(shí)間歐系的假設(shè)，則他們必須犧牲生活中的很多方面，僅僅有 1/15 的玩家表示沒(méi)有因?yàn)橛螒驙奚约旱纳顣r(shí)間。然而索尼空死最近推出了一款不需要信用卡支付游戲的用戶(hù)卡的游戲，這一狀況逐漸改善。 第四，通過(guò)上述的分析，得出網(wǎng)絡(luò)游戲玩家的行為特征，以現(xiàn)實(shí)案例為基礎(chǔ)，分析網(wǎng)絡(luò)游戲玩家行為的影響（對(duì)網(wǎng)絡(luò)游戲世界的影響及現(xiàn)實(shí)生活的影響） ，展望未來(lái)網(wǎng)絡(luò)游戲發(fā)展方向，并對(duì)網(wǎng)絡(luò)游戲政策提出建議。 第二，按照一定維度對(duì)網(wǎng)絡(luò)游戲玩家分類(lèi)，獲得不同維度下不同類(lèi)型的網(wǎng)絡(luò)游戲玩家分類(lèi)，剖析網(wǎng)絡(luò)游戲玩家組成，為網(wǎng)絡(luò)游戲玩家研究提供基礎(chǔ)。在游戲偏好角 度的比較上，成年玩家認(rèn)為他們喜歡游戲的因素主要由于游戲的暴力性如何。 游戲中“最喜歡和最不喜歡”的因素對(duì)比上也有明顯在差異，調(diào)查對(duì)象都喜歡游戲的社會(huì)性?xún)?nèi)容，但是成年人更傾向于此，未成年人小于成年人 10%左右。 BBC News 20xx) are just but a few occurrences of future trends in economy. From the business pointofview, these examples are far from the domain of ‘playgrounds for kids’. The money involved is real money and these people make a living out in the cyberspace. In this article we discuss the evolution of MMOGs by analysing the value of virtual assets in these nonphysical realms. Since the central role of game characters as virtual asset ‘warehouses’ is the key,we align our approach to charac teroriented study. We tackle the question of what is the value of ones virtual identity in the online game munity. Furthermore, we delineate the motivation ponents of play, in relation to the perceived worth of different aspects of character value. We approach the topic from the field of game studies, but we focus on the implications that would contribute to the field of business. Before venturing into the intricacies of virtual assets, it is necessary to offer a rationale behind the evolution and success of MMOGs. We will start by defining the concept of MMOGs by outlining the most distinctive characteristics of these virtual worlds. DISCUSSION The aforementioned cases provide some practical implications to the field of business the roadmap from existing MMOG to a future business platform is not always clear, there are several key areas that could be harnessed. In essence, all the motivational ponents of play, form potential areas for mercial applications. This, however, should not result the players being charged more rigorously. Instead, the existing subscriptionbased business model, could be replaced with transactionoriented mechanisms that offer ways for usercreated content – and business. Second Life is a living example of valueadding procedures and virtual asset transaction. The initial argument states that the more persistent the virtual world is, the greater the need for a formal economy (Bartle 20xx, 299). This, however, is not the only approach in contemporary spinoff businesses (., auctions, gold farming, powerlevelling, etc.) all add to the original economy model of the MMOGs. In addition, the concept of MMOG aggregators that integrate several different virtual worlds would make it possible to achieve true interconnectivity between the virtual is not bound within the frames of formal puter systems. The crossover to the real world has e to stay. In their own field, MMOGs are rapidly advancing our shift towards game society. Basic ICT and Inter skills will not be enough since people need to master games and playing. Furthermore, people may need to master the business models and structures of virtual economies with all the ripple effects to and from our real economies. The secondary markets with trading of virtual assets outside the MMOGs, and the novel but difficult to harness value chains provide interesting challenges for both researchers and practitioners. Still, perhaps the strongest implication of the evolution of MMOGs might be the level of persistency these worlds possess. They currently do have a limited, yet substantial in duration, life span of 515 years. What will be the oute if we truly have MMOG aggregators and systems that can keep your virtual property current year after year? When will the virtual bee nonvirtual? What is the threshold that needs to be crossed in order for us to start thinking these artefacts as real as the physical ones? Mobile phone lifecycle may be 12 years, average consumer products tend to ‘last’ less time than they did 10 years ago. The virtual home, built in AlphaWorld (nowadays ActiveWorlds), that is 20 years old cannot, by any means, be defined as quickly vanishing fad. Actually, it may have lasted longer than many real world houses. Finally, the question of what is the value of ones virtual identity in the online game munity remains a multifaceted problem. Since the perception of value differs greatly from one player to another, there is no concrete solution to the problem. However, through the motivational framework, and by illustrating the role of the game character as main tool to operate in MMOGs, we are able to point out the specific value structures that emerge. If the future business models are able to harness these basic value ponents, there may be room for development in MMOGs. With diversified added value mechanisms and clear option to select ones personal format of investment, the online games could truly bee the cyberspaces and metaverses of tomorrow. 網(wǎng)絡(luò)游戲的虛擬經(jīng)濟(jì)解讀 摘要： 大型多人在線游戲產(chǎn)業(yè)作為虛擬領(lǐng)域的一部分，看起來(lái)似乎已經(jīng)逃脫了虛擬世界的邊界?！疤摂M”是計(jì)算機(jī)系統(tǒng)框架內(nèi)的 說(shuō)法，但已經(jīng)交叉在真實(shí)的世界中。玩家的語(yǔ)言交流為：“你好，我能和你一起體驗(yàn)游戲嗎？或我的家族龐大，擁有極大的資源，請(qǐng)問(wèn)能與貴幫結(jié)盟嗎？或大哥！我還很弱小，收我為徒弟吧 ！”等 探索導(dǎo)向型：玩家的游戲中行為主導(dǎo)并非游戲成長(zhǎng)與相互交流，以獨(dú)行俠或小團(tuán)體出現(xiàn)，以與游戲地貌、游戲環(huán)境、游戲內(nèi)容探索為主，經(jīng)常欣賞游戲美術(shù)、探尋游戲秘籍、發(fā)現(xiàn)游戲 BUG（即游戲中的錯(cuò)誤），這一類(lèi)行為玩家經(jīng)常會(huì)說(shuō)：“哈哈，那個(gè)峽谷里面有一個(gè)地方有一只骷髏！或這個(gè)地方好美啊！或在這個(gè)地方反復(fù)揮刀，能進(jìn)入地圖 BUG 里面！等” 暴力導(dǎo)向型：玩家的游戲中行為主導(dǎo)以個(gè)人或團(tuán)隊(duì)成長(zhǎng)為主，個(gè)人團(tuán)隊(duì)及其追求裝備金錢(qián)等，在乎與他人競(jìng)技的結(jié)果，以在 PK 中擊倒對(duì)方為榮，經(jīng)常進(jìn)行殺怪等不厭其煩的個(gè)人成長(zhǎng)過(guò)程，玩家經(jīng)常在游戲中欺 負(fù)他人或挑戰(zhàn)他人，經(jīng)常說(shuō)：“哈哈，去死！去死！或小菜鳥(niǎo)！不服再來(lái)?。』蚰愕戎?，我會(huì)回來(lái)報(bào)仇的！” 在