【正文】 ss and stability: 98 of the Fortune 100 panies use SAS ? Award winning technology ? Proven ability to integrate information from all electronic and traditional channels ? Scalable, open solutions 27 Copyright 169。 2023, SAS Institute Inc. All rights reserved. Company confidential for internal use only The Role of Customer Intelligence: Targeting Positioning ? Customer profitability analysis ? Churn/retention analysis ? Customer behavior analysis ? Segmentation and targeting ? Customer profiling Techniques 11 Copyright 169。 2023, SAS Institute Inc. All rights reserved. Company confidential for internal use only ? I don’t have long term profitable relationships with my customers ? I am unable to identify my most valuable or highest potential customers ? I am not effectively creating value and cross selling opportunities for these customers ? I have low customer retention and loyalty CRM Business Problems 4 Copyright 169。 2023, SAS Institute Inc. All rights reserved. Company confidential for internal use only CRM Business Flow: The Role of Customer Intelligence Aligning investment and resources to market opportunities and requirements Right people, right channel, right time, right offer to build long term mutually beneficial relationships Place the customer at the centre of the decision making process Doing things right, deploying resource to match customer demand and value Monitoring success and reporting back to the business to create an agile learning enterprise 20 Copyright 169。 2023年 3月 17日星期五 上午 6時(shí) 56分 35秒 06:56: ? 1比不了得就不比，得不到的就不要。 06:56:3506:56:3506:563/17/2023 6:56:35 AM ? 1越是沒(méi)有本領(lǐng)的就越加自命不凡。 06:56:3506:56:3506:56Friday, March 17, 2023 ? 1知人者智，自知者明。 2023年 3月 上午 6時(shí) 56分 :56March 17, 2023 ? 1行動(dòng)出成果，工作出財(cái)富。 2023, SAS Institute Inc. All rights reserved. Company confidential for internal use only SAS CRM Solution Architecture 22 Copyright 169。 2023, SAS Institute Inc. All rights reserved. Company confidential for internal use only CRM Business Flow: The Role of Customer Intelligence 6 Copyright 169。 2023, SAS Institute Inc. All rights reserved. Company confidential for internal use only The Role of Customer Intelligence: Strategic Focus ? How is a customer defined? ? Who owns the customer? ? ? What are my key customer groups ? ? ? How much should I invest in different customer groups? ? What realistic targets should I set to ensure profitability? ? ? How much should I invest in my channels? the inter? ? Best practice who is recruiting the best