【正文】 ts thru online offline purchaseMigrate consumers up the value chain (encourage larger purchase)1/27/2023 38Factors drive success for eCoupons ePromotionOffer: drive up conversion ratiosCoupon: l Offline: easily printable but no duplicablel Online: seamless ability to purchase product onlinePrivacy: clear privacy statements – posted stick on it!Customer Relations1/27/2023 39TrendsIntegrate redemption across offline onlineActual paper coupon will disappearAutomated transfer via credit card, eg. Cybergold1/27/2023 40Players:1/27/2023 41Group ProjectBranding StrategyMission ObjectivesMarket AnalysislPESTlSWOTlCompetitor Analysis – local globallCustomer Segmentation NeedSamples ? on the web1/27/2023 42靜夜四無鄰，荒居舊業(yè)貧。 27 一月 20231:38:26 上午 01:38:26一月 211楚塞三湘接，荊門九派通。 1:38:26 上午 1:38 上午 01:38:26一月 21MOMODA POWERPOINTLorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce id urna blandit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis ut cursus. 感謝您的下載觀看專 家告 訴。 01:38:2601:38:2601:38Wednesday, January 27, 20231不知香積寺，數(shù)里入云峰。 ctw/)lPopUps/Interstitials (。 2023/1/27 1:38:2601:38:2627 January 20231做前，能夠環(huán)視四周；做時(shí)，你只能或者最好沿著以腳為起點(diǎn)的射線向前。勝人者有力，自勝者強(qiáng)。 一月 21一月 21Wednesday, January 27, 2023閱讀一切好書如同和過去最杰出的人談話。 一月 21一月 2101:38:2601:38:26January 27, 20231他鄉(xiāng)生白發(fā)，舊國(guó)見青山。 01:38:2601:38:2601:381/27/2023 1:38:26 AM1以我獨(dú)沈久，愧君相見頻。 一月 211:38 上午 一月 2101:38January 27, 20231少年十五二十時(shí)，步行奪得胡馬騎。 一月 211:38 上午 一月 2101:38January 27, 20231業(yè)余生活要有意義，不要越軌。 01:38:2601:38:2601:381/27/2023 1:38:26 AM1成功就是日復(fù)一日那一點(diǎn)點(diǎn)小小努力的積累。Marketing on the Inter”Beijing Institute of Technology Lecture 3: eMarketing (2)By Clare ShamEmail: 1/27/2023 1We’ll cover …Why online ad so attractiveForms of inter adScope of TargetingWhat is Rich mediaAd inventory…eCouponing / ePromotion / Loyalty ProgramViral Marketing1/27/2023 2Online Advertising Why it is attractive to AdvertisersBest tool to track users