【正文】 一月 2101:38:2601:38Jan2127Jan211越是無能的人，越喜歡挑剔別人的錯兒。 。 )1/27/2023 29Why Rich Media?Brings Interactivity to Adsl MeasurableNew = Better Response RatesBrand ImpactData Capture1/27/2023 30The ResearchResponse IncreaselWired Study 340% IncreaseIncrease in Brand PerceptionlWired Study 15% IncreaseIncreased Recalll60%+ Recall1/27/2023 31Barriers To AdoptionReachl pluginsl browser types systemsFile Size BandwidthDifficulty of Creation/ManagementConsistent MeasurementSite Acceptance1/27/2023 32Things To KnowInter Advertising Agencyl Modem Media Poppy Tysonl Grey Interactivel APL Digitall Beyond Interactivel Web ConnectionInter Advertising Networkl DoubleClickl 24/7l Engagel RealMedial AdMomentum1/27/2023 33Things To KnowAd Management SoftwarelDoubleClick DARTlEngage AdKnowledgelRealMedia OpenAdStreamlAdForce1/27/2023 34How to determine ad inventoryUnlike traditional medium, there is predetermined ad inventory (eg. 10’ of TVC per hour). For inter, inventory will only be created if there is a pageview generate by the userTherefore, how much inventory should I offer to a client ?l A sophisticated AdManagement Software should able to project the inventory available to sell during a certain period of time base on advertiser’s requirementsl Always check with your traffic manager before mitting to the advertiser, and whenever possible, place booking immediately upon confirmation1/27/2023 35eCouponing ePromotionReports from Jupiter Communicationsl 74% inter purchaser buy online because lower pricesl 49% motivated by online coupons to purchase product offlineSave Time! (thru “pull” sites “push” )Sweet Spot (high rates of return)1/27/2023 36eCouponing ePromotionRequire Registration informationOptin process (reach receptive audience)Targeting (selfdescribed likes dislikes from clickstream)1/27/2023 37Loyalty Programseg. “frequentflier” programsAccumulate poin