【正文】 戶端選擇一個(gè)的香味， ScentAir放液體香氣在一個(gè)適合的裝置內(nèi)配有風(fēng)扇其推動(dòng)的氣味進(jìn)氣盒。如果某樣?xùn)|西的味道很好聞，該產(chǎn)品被認(rèn)為是不錯(cuò)的。購買在其商店與香草和柑橘的香味。短語pay off意為“成功”，例如?The advertisement paid off?. 廣告取What’s that smell? David Van Epps opens his briefcase and touches several of the 72 bottles inside. ‘Here’s one you’ll like,’ he says, taking the top off one. He dips a paper strip inside and waves it under his nose, breathing in deeply. It smell of sugar and butter like the ‘sugar cookies’ (1)________. It also makes him think of money: sugar cookies is only one of 1,480 fragrances sold by Van Epps’ pany ScentAir Technologies and used to improve brand identity. Fragrance is as much a marketing tool these days as a logo, a slogan or a jingle. Sony puts its customers ‘in the mood’ for buying in its stores with the smell of vanilla and mandarin. At some Doubletree Hotels guests (2)_____. And Proctor and Gamble has experimented with ScentAir scents to attract shoppers to displays in stores, says Van Epps. ‘What’s better than having a brand people want to use because of fragrance?’ScentAir first started putting that attitude into bottles (3)___________. ScentAir will change as much as amp。后來我通過和銷售部的人們交談，才明白銷售工作同樣可以充滿激情。史蒂文斯認(rèn)為：營銷工作“顯得很風(fēng)光”，并且畢業(yè)生們“期待從事創(chuàng)造性的活動(dòng)，參加公關(guān)活動(dòng)，經(jīng)常旅行，享受免費(fèi)的娛樂”。 原因何在?東芝電器公司的人力資源部經(jīng)理蘇珊我向來以為營銷工作看起來更誘人，事實(shí)上它不是我原先所想象的那樣充滿生機(jī)。這里指該公司為了廣納人才，迎合畢業(yè)生青睞營銷輕視銷售的想法，把招聘計(jì)劃投機(jī)地命名為 “營銷和銷售”，先把畢業(yè)生吸引進(jìn)來，然后再逐漸把他們吸引到銷售部門來。索尼把其客戶的心情39。 “嗅覺比其他一切組合在購買了較大的影響。您可以控制??與撥號的實(shí)力。 “這里有一個(gè)你會喜歡的， ”他說，服用頂?shù)糁?。shake off擺脫，例如：shake off responsibility擺脫責(zé)任。去年，多數(shù)招進(jìn)來的員工選擇了銷售，包括營銷專業(yè)的畢業(yè)生羅斯英語翻譯復(fù)習(xí)marketing 營銷advertisement 廣告Retailer零售商Warehouse倉庫marketing decisions營銷決定customer needs顧客需求buying power購買力marketing research營銷調(diào)研advertising 廣告（活動(dòng)）new product development新產(chǎn)品開發(fā)service delivery提供服務(wù)personal selling 個(gè)人銷售packaging design包裝設(shè)計(jì)nonprofit organization非贏利組織private enterprise私營企業(yè)productionorientation以生產(chǎn)為導(dǎo)向salesorientation以銷售為導(dǎo)向marketingorientation以營銷為導(dǎo)向marketing concept營銷理念societal marketing concept社會營銷理念distribution channel銷售渠道planning計(jì)劃 implementation實(shí)施evaluation評估strategic marketing plan戰(zhàn)略營銷計(jì)劃situation analysis形勢分析marketing objective營銷目標(biāo)corporate mission企業(yè)宗旨target market目標(biāo)市場promotional program促銷項(xiàng)目marketing mix營銷組合tactical action plan戰(zhàn)術(shù)行動(dòng)計(jì)劃budgets and controls預(yù)算與控制marketing strategy營銷戰(zhàn)略pricing 定價(jià)distribution分銷promotion促銷relationship marketing 關(guān)系營銷added value 增值marketing environment 營銷環(huán)境environmental forces 環(huán)境因素target customers 目標(biāo)顧客emerce 電子商務(wù)online ordering 網(wǎng)上訂購agent 代理商petitor 競爭者marketing intelligence 營銷情報(bào)marketing research 營銷調(diào)研systematic environmental scanning 系統(tǒng)的環(huán)境掃描microenvironment 微觀環(huán)境macroenvironment 宏觀環(huán)境demographic force 人口因素market potential 市場潛力market share 市場份額customer satisfaction 顧客滿意purchase behavior 購買行為marketing research process營銷調(diào)研過程research objective 調(diào)研目標(biāo)primary data 第一手資料secondary data 第二手資料survey （問卷）調(diào)查法observation 觀察法experiment 實(shí)驗(yàn)法personal interview 面談法telephone