【正文】 social progress and harmony of a society education form, is mainly responsible for the publicity of a positive, civilized and harmonious philosophy thought value, advocate a healthy way of life. It can guide the correct guidance of the public consciousness, and promptly to the problems and disadvantages existing in the society for feedback, effectively promoting the building of socialist spiritual civilization. In our real life public service advertising is much, but really play a role with only a very few, this is the real reason is the creative advertising, the author of the present situation of public service advertising creative design in China to conduct a prehensive analysis and study, found the problem, and the psychological needs of the munity, and proposes countermeasures from the aspects of writing purpose, method, public service advertising d