【正文】 also called placebased advertising, has bee an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these onthego consumers. More consumers travel longer distances to and from work, which also makes outofhome advertising effective. Technology has changed the nature of the billboard business, making it a more effective medium than in the past. Using digital printing, billboard panies can print a billboard in 2 hours, pared with 6 days previously. This allows advertisers more variety in the types of messages they create because they can change their messages more quickly.InternetAs consumers bee more fortable with online shopping, advertisers will seek to reach this market. As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations’ advertising in the near future. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mailA final advertising medium is direct mail, which uses mailings to consumers to municate a client’s message. Direct mail includes newsletters, postcards and special promotions. Direct mailis an effective way to build relationships with consumers. For many businesses, direct mail is the most effective form of advertising.1. Television is attractive advertising medium in that ________.A. it has large audiencesB. it appeals to housewivesC. it helps build up a pany’s reputationD. it is affordable to most advertisers2.既糾結(jié)了自己，又打擾了別人。用一些事情，總會(huì)看清一些人。 With the increase in the number of TV channels, ________.A. the cost of TV advertising has decreasedB. the number of TV viewers has increasedC. advertisers’ interest in other media has decreasedD. the number of TV ads people can see has increased3. Compared with television, newspaper as an advertising medium ________.A. earn a larger annual ad revenue B. convey more detailed messagesC. use more production techniques D. get messages out more effectively4. Advertising on radio continues to grow because ________.A. more local radio stations have been set upB. modern technology makes it more entertainingC. it provides easy access to consumersD. it has been revolutionized by Internet radio5. Magazines are seen by advertisers as an efficient way to ________.A. reach target audiences B. appeal to educated peopleC. attract diverse audiences D. convey all kinds of messages6. Outofhome advertising has bee more effective because ________.A. billboards can be replaced within two hours努力過后，才知道許多事情，堅(jiān)持堅(jiān)持，就過來了。在紛雜的塵世里，為自己留下一片純靜的心靈空間，不管是潮起潮落，也不管是陰晴圓缺，你都可以免去浮躁，義無反顧，勇往直前，輕松自如地走好人生路上的每一步3. 花一些時(shí)間，總會(huì)看清一些事。 B. consumers travel more now than ever beforeC. such ads have been made much more attractiveD. the pace of urban life is much faster nowadays7. The challenge to Internet advertisers is to create ads that are ________.A. quick to update B. pleasant to look atC. easy to remember D. convenient to access8. Internet advertisers will have to adjust their methods to reach audiences that tend to be_________________.9. Direct mail is an effective form of advertising for businesses to develop_______________.10. This passage discusses how advertisers select ______ __ for advertisements.（810題答案請(qǐng)寫在答題紙上）Part II Listening Comprehension (35%)Section A (15%)Directions: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A, B, C and D, and decide which is the best answer. Then mark the corresponding letter on the Answer Sheet with a single line through the centre.11. A. To reach US$13 million. B. To reach US$30 million. C. To reach US$300 million. D. To reach US$3 million.12. A. 80%. B. 60%. C. 50%. D. 70%.13. A. 160. B. 60. C. 116. D. 106.14. A. Meet Mr. Wilson. B. Make a cup of tea. C. Give Mr. Milson a call. D. Write down the number.15. A. The man does not need a car to get around. B. The man lives far away from the subway. C. The man is not good at driving. D. The man enjoys driving a car.16. A. It is attractive. B. It is exciting. C. It is boring. D. It is important.17. A. Stay at home and plete the paper on her own. B. Save time by using Mary’s puter. C. Buy a puter herself. D. Borrow Mary’s puter.18. A. Talk to the boss. B. Restart the discussion. C. Have a fresh mind. D. Have a break