【正文】 any miles apart.MagazinesNewsweeklies, women’s titles, and business magazines have all seen increases in advertising because they attract the highend market. Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous. If you read Sports Illustrated, for example, you have much in mon with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members.Advertisers using the print mediamagazines and newspaperswill need to adapt to two main changes. First, the Internet will bring larger audiences to local newspapers. These audiences will be more diverse and geographically dispersed（分散）than in the past. Second, advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Outofhome advertisingOutofhome advertising, also called placebased advertising, has bee an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these onthego consumers. More consumers travel longer distances to and from work, which also makes outofhome advertising effective. Technology has changed the nature of the billboard business, making it a more effective medium than in the past. Using digital printing, billboard panies can print a billboard in 2 hours, pared with 6 days previously. This allows advertisers more variety in the types of messages they create because they can change their messages more quickly.InternetAs consumers bee more fortable with online shopping, advertisers will seek to reach this market. As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations’ advertising in the near future. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mailA final advertising medium is direct mail, which uses mailings to consumers to municate a client’s message. Direct mail includes newsletters, postcards and special promotions. Direct mailis an effective way to build relationships with consumers. For many businesses, direct mail is the most effective form of advertising.1. Television is attractive advertising medium in that ________.A. it has large audiencesB. it appeals to housewivesC. it helps build up a pany’s reputationD. it is affordable to most advertisers2.Their jobs may even require them to take (37) __________ business trips. Most panies provide an (38) __________ vacation for their employees and people often use that time to travel. Some people just visit friends or relatives in distant states. Others go on lowbudget(41) __________ appeals to adventurous types.Most Americans prefer to travel within their nation’s borders. Why? For one thing, it’s cheaper than traveling (42) __________ and there’s no language problems. But besides that, the vast American territory offers numerous tourist attractions. Nature lovers can enjoy beaches, mountains, canyons, lakes and a wealth of natural wonders. (43) __________（注：作文寫在答題紙上）大學(xué)英語(yǔ)四級(jí)模擬題一答案Part I Reading Comprehension (Skimming and Scanning) (1’10 = 10’)學(xué)習(xí)參考1—7. A D B C A B C 8. quite homogeneous but small 9. relationships with consumers 10. the appropriate / proper mediaPart II Listening Comprehension 35’1135 (1’25 = 25’)1115 B D A C A 1620 A C B B B 2125 C B C D B 2630 C B C D A 3135 A D D B A36—43 (’8 = 4’)36. daily 37. frequent 38. annual 39. weekend 40. expensive 41. outdoors 42. abroad 43. Major44—46 (2’ 3 = 6’) 44. railways and airplanes45. the kids in mind46. relaxing and refreshingPart III Reading Comprehension (2’10 = 20’).. . . ..47—51 D A C A B 52—56 D B A C DPart Ⅳ Cloze (’20 = 10’)5761 D A C B A 6266 C D B A C 6771 B A D C B 7276 A C B D DPart V Translation (2’5 = 10’)77. beyond words78. as if she knew me79. As far as I am concerned / In my opinion / In my eyes…80. as fluently as she speaks English 81. Whether Tony will e or notPart VI Writing 15’ 1. 若不給自己設(shè)限，則人生中就沒(méi)有限制你發(fā)揮的藩籬。有時(shí)候覺(jué)得自己像個(gè)神經(jīng)病。歲月是有情的，假如你奉獻(xiàn)給她的是一些色彩，它奉獻(xiàn)給你的也是一