【正文】 gories:(1)the merchandise which is tangible and must be delivered to endcustomers through physical distribution channels,such as books,apparel,etc,and (2)the merchandise which is intangible and can be stored and transferred elecronically,such as Emagazines,online database 設(shè)計巴巴工作室 search,and downloadable software,Hwang(1998),form the perspectivers of stoer operation and selling location,divided the goods sold in the e_store into hard goods,soft goods,and online can be concluded in this paper,basedon the prevously referred to researches, to divide the merchandise into the tangible goods that can be delivered through physical distribution channel and the intangible information,such as services or software. The procedure:The anization of the EC system is make use of with its proper method ability in a lot of realms, and the result of some researches proved this example:The Barbaro(1996) investigate:Be protecting science and engineeringThe EDI of the industry and the Alba(1997) of the EC, the Rowley(1996) expressed the customer,dealer and the function of the manufactory, and in the relation in the interactive local shopping profession, and the Crede(1995) enounce The end target of the business activity is to create a safety that supports a virtual market at the global thing to pay system realms of the research includethe trip profession(the Bloch and ), provideShould the chain management(Hinkkanen, Kalakota, Saengcharoenrat, Stallaert, amp。s(ISP)meiation in the rea of to the objectivebased nature of this model,furthermore it can also be the foundation for further researches in the paper is anized as follows:in Section 2,we first depict the nature of EC and its impact on value Section 3,we describe theessence of SCM,the buyersuppiler relationship,and the role of theinter mediary,In Section 4,the Objectivers and behaviors of the individual parties will be discussed ,In Section 5,based on previous discussions,we will propose a conceptual model for interactive buyersuppiler relationship in EC. finally,the implicattions and conclustion of our study will be provided :a new business paradim (1)The nature of EC EC is a relatively new concept in business domain(Wigand,1997).It can be foudn that the widespread use of IT,which is characterized by low39。Porteramp。 IT 業(yè)被看成是有利于這種活動，并且允許通過電子市場和電子的層次在價值鏈上令近的環(huán)節(jié)更近一步的集成（ Malone,Yates,amp。比如說，電子的數(shù)據(jù)交換（ EDI）和電子郵件，它提供紅色免費，和電子生意的連接，已經(jīng)被從事 EC 行為的公司作為工具討論（ Kekre 與 Mudhopadhyay,1992）這兩種工具能作為一程增值的網(wǎng)絡(luò)服務(wù)，使用戶能夠用文件的網(wǎng)絡(luò)服務(wù)與電子的服務(wù)代替?zhèn)鹘y(tǒng)型基于紙的訂單的服務(wù)。Fitzgerald,1993。Mudhopadhyay,1992）。通過在相關(guān)的話題上對先前工作的歸納和總結(jié)，本文提出一個概念模型，用來證明在電子商務(wù)環(huán)境下，信息服務(wù)提供商的參與下，買主和供應(yīng)商之間的相互關(guān)系。 EC 在重新設(shè)計生意過程中創(chuàng)造競爭優(yōu)勢所取得的重要成績，使得學(xué)術(shù)界和產(chǎn)業(yè)界的焦點進(jìn)一步集中到在這個話題上。GriSn,1996） ,信息和金融的流動的管理。在 EC 的環(huán)境下，其價值的網(wǎng)絡(luò)服務(wù)范圍秀廣，包括 EDI 服務(wù)、發(fā)電子郵件、文件的傳輸、和電子資金的轉(zhuǎn)移，被專門的網(wǎng)絡(luò)服務(wù)公司所提供（ Tallarico,1998），它就是在本文中的 Inter 服務(wù)提供商（ ISP）。有選擇的并且緊密的連接從供應(yīng)商到買主的過程，幫助他們搜索、編輯，并且對于 每宗交易找到更合適對象進(jìn)行交易。M