【正文】 進(jìn)。房地產(chǎn)投資需求減弱，將緩解土地供求的矛盾。從近幾年的數(shù)據(jù)，我們分析其房地產(chǎn)投資增長，如下：年 份 2022 2022 2022 2022房地產(chǎn)開發(fā)投資金額（億元） 增長幅度 % % % %上表中很明顯，2022022 年是衡陽房地產(chǎn)投資的快速增長年，快速的投資增長來自于衡陽房地產(chǎn)市場需求的提升。. 區(qū)域房地產(chǎn)市場分析衡陽房地產(chǎn)市場區(qū)域分布及特點(diǎn)① 主城區(qū)板塊主城區(qū)為衡陽市老的行政、商業(yè)、金融、文化教育中心，交通便利、配套完善，商業(yè)氛圍濃厚，升值潛力及投資價(jià)值大，土地成本較高，主要以中高檔次的高層住宅、商鋪為主、銷售價(jià)格受到規(guī)模和建筑規(guī)劃水平的不同，住宅在 18003000 元/平方米左右。城市居民人均可支配收入 10681 元，比上年增長 %；扣除物價(jià)因素，實(shí)際增長%。主要經(jīng)濟(jì)結(jié)構(gòu)比重見圖 2。9第 2 章 項(xiàng)目投資環(huán)境與市場研究. 投資環(huán)境分析國家政治經(jīng)濟(jì)形勢(shì)及有關(guān)政策2022 年全年國內(nèi)生產(chǎn)總值 246,619 億元，比上年增長 %。擬建地點(diǎn)本項(xiàng)目位于衡陽市湘江東岸南段，總占地面積 20, 平方米，小區(qū)西隔湘江東路與湘江風(fēng)光帶相連、南至望江路、東隔規(guī)劃中的小區(qū)小學(xué)與中天路相連、北至小區(qū)北部主路口。衡陽房地產(chǎn)占 GDP 的比重還將快速上升，對(duì) GDP 的貢獻(xiàn)率還將逐步增大。1目 錄第 1 章 總 論 ......................................................................................................................................3. 項(xiàng)目背景與概況 ......................................................................................................................3. 主要技術(shù)經(jīng)濟(jì)指標(biāo) ..................................................................................................................7. 問題與建議 ..............................................................................................................................8第 2 章 項(xiàng)目投資環(huán)境與市場研究 ......................................................................................................9. 投資環(huán)境分析 ..........................................................................................................................9. 區(qū)域房地產(chǎn)市場分析 ............................................................................................................11. 銷售預(yù)測(cè) ................................................................................................................................15. 營銷策略 ................................................................................................................................19第 3 章 建設(shè)規(guī)模與項(xiàng)目開發(fā)條件 ....................................................................................................21. 建設(shè)規(guī)模 ................................................................................................................................21. 項(xiàng)目概況現(xiàn)狀 ........................................................................................................................21. 項(xiàng)目建設(shè)條件 ........................................................................................................................22第 4 章 建筑方案 ................................................................................................................................26. 設(shè)計(jì)依據(jù) ................................................................................................................................26. 項(xiàng)目設(shè)計(jì)主題和開發(fā)理念 ....................................................................................................26. 項(xiàng)目總體規(guī)劃方案 ................................................................................................................27. 建筑設(shè)計(jì) ................................................................................................................................28. 結(jié)構(gòu)設(shè)計(jì) ................................................................................................................................29. 給排水設(shè)計(jì) ............................................................................................................................30第 5 章 節(jié)能節(jié)水措施 ........................................................................................................................32. 設(shè)計(jì)依據(jù) ................................................................................................................................32. 建筑部分節(jié)能設(shè)計(jì) ................................................................................................................32第 6 章 環(huán)境影響評(píng)價(jià) ........................................................................................................................33. 編制依據(jù) ................................................................................................................................33. 環(huán)境現(xiàn)狀 ................................................................................................................................33. 項(xiàng)目建設(shè)對(duì)環(huán)境的影響 ........................................................................................................34. 環(huán)境保護(hù)措施 ........................................................................................................................34第 7 章 勞動(dòng)衛(wèi)生與消防 ....................................................................................................................35. 指導(dǎo)思想 ................................................................................................................................35. 職業(yè)安全衛(wèi)生健康對(duì)策與措施 ............................................................................................35. 消防設(shè)計(jì) ................................................................................................................................36第 8 章 組織機(jī)構(gòu)與人力資源配置 ....................................................................................................38. 組織機(jī)構(gòu) ................................................................................................................................38. 人力資源配置 ........................................................................................................................38第 9 章 項(xiàng)目實(shí)施進(jìn)度 ........................................................................................................................39. 項(xiàng)目開發(fā)期 ............................................................................................................................39. 項(xiàng)目實(shí)施進(jìn)度安排 ................................................................................................................392. 項(xiàng)目實(shí)施過程控制措施 ........................................................................................................39第 10 章 項(xiàng)目招投標(biāo) ............................................................................................................................41. 工程項(xiàng)目招標(biāo)投標(biāo)概述 .................