【正文】 ion – Confidentiality agreement : Maintaining a confidentiality agreement with related parties working on the business idea – Quick implementation : Implementing your business plan as soon as possible ? What is a business plan Innovative ideas are the result of hard work and creative thinking. It is important to protect the idea sufficiently so that the idea is not exposed to other industries The best protection is to implement your business idea as quickly as possible so as to build an entry barrier 12 182。 Product/ service Development status of the product/service – Explain the stage of development your product/service has reached – Identify technical/legal/consumer behavioral/partnership (need to partner with other industries)/social and cultural constraints in delivering product or service to customers and provide solution measures “If you don’t know what the customer value is, the whole thing is a waste of time.” ? Writing a business plan Clearly indicate how your product/service differs from those that are now or will be on the market Customer Value – The business plan doesn’t make any sense if the product or service fails to provide better value to the customer pared to current market offerings – Analyze the value the customer gains from your product/service – Weigh the advantages and disadvantages of the new product/service from the customer’s perspective 17 Check List (Product/service) ? Have you explained plans to retrieve the value delivered to the customer ? (how will you get your money back) □ Development status of the product/service ? Have you accurately explained the current stage of development of your product/service ? ? Have you indicated what resources (time, personnel, funds) you require for each subsequent development ? □ Customer Value ? Is there a clear definition of what customer value your product/service provides ? ? Have you defined who you customers are and who are not ? ? Have you identified why the customer buys your product/service ? (Have you explained what added value the customer receives pared to other products/services) ? Have you weighed the strengths/weaknesses of your product/service over parable products/services from the customer’s perspective ? ? Have you conducted pilot tests or surveys to see if the product/service fulfills customer needs ? ( or tried other means to find out) ? Have you explained the technical barriers and solution measures ? ? Have you explained the institutional/legal constraints and ways to overe them ? ? Have you explained the customary/consumer behavioral constraints and solutions ? ? Have you explained the cultural/social constraints and ways to overe them ? Yes No ? Writing a business plan 18 182。 Opportunities and Risks 33 ? Are the risks related to the market, petition and technological development quantitatively evaluated ? □ Risk analysis ? Are the risks in market, petition, and technological development related to the new business accurately defined ? ? Have you suggested ways to hedge the risks ? □ Opportunity analysis ? Are the potential opportunities in market, petition and technological development related to the new business accurately defined ? ? Are the options related to the market, petition and technological development quantitatively evaluated ? ? Have you pointed out ways to heighten the value of the options ? ? Writing a business plan Check List (Opportunities and risks) Yes No 34 Drawing up your implementation schedule 1) Gantt implementation schedule : Check major tasks on the Gantt chart 2) Major milestones : Indicate events that should be defined as milestones 3) Important connections and interdependencies between the work assignment groupings ? Writing a business plan 182。 Financial Planning 13 182。 Significance of a business idea There are many different ways to generate a business idea. The following are remendations to e up with wellanized business ideasbest if implemented at the same time – Intangible Workshop : Hold workshops to generate ideas to facilitate pany intangibles, as the significance of intangibles continue to grow under the new economy – Benchmarking/Megatrend Analysis : Study megatrends of other industries to generate ideas or conduct benchmarking analysis – Online Idea DB : Make an idea DB online to enable review/posting of ideas as a way to help develop business ideas – Business Plan Competition: Hold business plan petitions to generate business ideas ? What is a business plan ‘No business idea, no business plan’ ‘No business plan, no business’ A business idea is the start of a business establishment. You must have many creative ideas which can be transformed into a business in order to create value 182。 Developing a business idea 182。 Product/ Service 182。 the number of potential customers, range of product/service, are the customers panies or individuals, where do they prefer to shop, does the product require explanation, what is the price bracket, what is the frequency of purchase, what are the institutional/legal constraints –Another significant marketing decision is whether your pany will handle the distribution itself, or whether a specialized operation will handle it for you. Technological developments have greatly expanded the spectrum of distribution channels and the choices are as follows 。D Production Marketing Sales Service ? Writing a business plan 182。 Marketing 182。 Prioritizing a business idea 182。 1) Product/ Service 2) Market and Competition 3) Marketing 4) Business System 5) Organization and HR 6) Opportunities and Risks 7) Implementation Schedule 8) Financial Planning ?