【正文】 Business Plan Tool Kit 1 Contents ? What is a Business Plan ? Writing a Business Plan ? Business Plan sample (to be plemented later) 2 182。 Definition of a business plan 182。 The role of a business plan in new business development process 182。 The significance of a business idea 182。 Developing a business idea 182。 Elements of a promising business idea 182。 Prioritizing a business idea 182。 Protecting your business idea ? What is a Business Plan 3 182。 Definition of a business plan A business plan must have a detailed plan for the following eight factors 。 1) Product/ Service 2) Market and Competition 3) Marketing 4) Business System 5) Organization and HR 6) Opportunities and Risks 7) Implementation Schedule 8) Financial Planning ? What is a business plan Developing a business idea (idea which can make money) into a detailed plan that can be implemented 4 182。 Role of a business plan in new business development process New business promotion stage Methodology Internal support anization Online Idea DB Intangible Workshop Benchmarking/ Megatrend Analysis Business Plan Competition Stage 1 Stage 2 Stage 3 Idea Generation Business plan writeup Implementation and growth Idea Generation Management Team Business Plan Development Team Investment Committee Venture Team (TFT) ? What is a business plan A business plan can be defined as the intermediary stage before a business idea can actually be implemented as a new business 5 182。 Significance of a business idea There are many different ways to generate a business idea. The following are remendations to e up with wellanized business ideasbest if implemented at the same time – Intangible Workshop : Hold workshops to generate ideas to facilitate pany intangibles, as the significance of intangibles continue to grow under the new economy – Benchmarking/Megatrend Analysis : Study megatrends of other industries to generate ideas or conduct benchmarking analysis – Online Idea DB : Make an idea DB online to enable review/posting of ideas as a way to help develop business ideas – Business Plan Competition: Hold business plan petitions to generate business ideas ? What is a business plan ‘No business idea, no business plan’ ‘No business plan, no business’ A business idea is the start of a business establishment. You must have many creative ideas which can be transformed into a business in order to create value 182。Developing a business idea 6 182。 Elements of a promising business idea – The key to success in the marketplace is satisfied customers, not great products. (ex) “Our new device can perform 200 operations per minute.” (X) “Our new device has 25% fewer parts.” (X) “Our new device will save the customer a quarter of the time.” (O) – Make value propositions to the customer – Present customers with unique values. Clear customer value Market of adequate size Feasibility and profitability Sufficient degree of innovation 1 2 4 3 ? What is a business plan ◇ Clear Customer Value ? Who will buy your product/service ? ? Why should the customer buy the product ? (What needs does your product fulfill that the petitor products cannot ?) ? What is most unique about your business idea ? Key Questions 7 – Does the market you plan to target with your products/services have adequate size (no precise analysis needed, statistics or estimates can be used) – Know who your petitors are. Clear customer value Market of adequate size Sufficient degree of innovation 1 2 4 3 ? What is a business plan ◇ Market of adequate size Feasibility and profitability ? What is the market size ? ? Is the market growing ? ? What is your target market and market share ? ? Who are your petitors ? ? What are your strengths/weaknesses pare to your petitors ? Key Questions 8 – A business idea should have the following four elements according to product/service type and business system –Must specify where innovation is taking place New product (Microsoft) New industry (Netscape) Existing industry New business system (Dell) Business System Convention Innovation Product/service Convention Innovation Clear customer value Market of adequate size Sufficient degree of innovation 1 2 4 3 Feasibility and profitability ◇ Sufficient degree of innovation ? What is a business plan ? How is your product/service innovative ? ? How is your business system innovative ? Key Questions 9 – Consider feasibility (legal constraints, time/resource limits, etc) – Calculate overall profitability (simple cash flow, etc) Clear customer value Market of adequate size Sufficient degree of innovation 1 2 4 3 Feasibility and profitability ◇ Feasibility and Profitability ? What is a business plan ? What are the constraints in implementing your business idea ? ? Why are other people not implementing this kind of business idea ? ? What is the gross margin rate of your planned business ? ? How much investment is necessary ? How much is the variable cost ? Does the profit increase ? ? What is the overall cash flow ? Key Questions 10 182。 Prioritization of a business idea In search of a killer idea – A process to prioritize generated ideas – Positioning of ideas on the below chart based on the potential market and its feasibility ※ Killer Idea: An idea capable of creating a new market (ex. walkman, mobile phone, Dialpa