【正文】 求。 而作為 WEB 的另一個(gè)新運(yùn)用就是，只要用戶在周邊發(fā)現(xiàn)了無(wú)論什么讓他感興趣的景致和事 物，用戶都可以通過(guò)手機(jī)拍攝，把他所看到的及時(shí)傳播到網(wǎng)絡(luò)上。賽迪數(shù)據(jù)隨后所做的調(diào)查顯示，超過(guò)７７％的手機(jī)用戶明確表示將購(gòu)買３Ｇ手機(jī)，同時(shí)１７％的用戶表示未來(lái)可能購(gòu)買。在旅游產(chǎn)品的消費(fèi)體系中，大眾化的產(chǎn)品仍然繼續(xù)熱銷，而小眾化的通過(guò)互聯(lián)網(wǎng)和 WEB 也可以很快找到適合的消費(fèi)群。在傳統(tǒng)的供應(yīng)鏈中出現(xiàn)了旅游專業(yè)搜索引擎、網(wǎng)絡(luò)直銷平臺(tái)、網(wǎng)絡(luò)批發(fā)商、 B2C網(wǎng)絡(luò)分銷、旅游供應(yīng)商直銷等位于價(jià)值連不同層次的商業(yè)模式。其他排名在前面的旅游網(wǎng)站是 YAHOO！TRAVEL， TRAVELOCITY， OTBITZ，和 KAYAK。s largest travel munity, more than 5,000,000 messages. ALEXA data in accordance with, VIRTUAL TOURIST travel blog is one of the most important, there are over 800,000 registered users across more than 220 countries and regions, 30 million monthly page views and 5 million unique visitors, 第 1 頁(yè) covering two million tourist destination, which is equivalent to 4 times of travel guide, such as and , and 2 times the . Today, a number of online travel industry to prove the emergence of smallmarket sites, such as and , these sites so that users can pare prices, flights and decided the best time to book airtickets. , a travelrelated social working site allows users to share their travel routes and travel information. KAYAK and SIDESTEP, providing vertical search services to look forward to promote the flow of tourismrelated sites. allows users to upload and share their tourismrelated photographs and images, as well as write their own blog. These valuable services to the marketdriven changes in the rules of the game, through the growing distinction between their own in a highly petitive market and mercialization. II. China Travel Service, the development trend of emerce 1, emerce impact on the traditional supply chain Recently, a survey of tourism trends in search engine reports that tourism products as a new model of online distribution, with high efficiency and highquality advantages, bee a convergence of the end consumer and the demand for travel suppliers ways。依據(jù) FPRRESTER RESEARCH，同行評(píng)議和博客在旅游計(jì)劃方面有著巨 大的影響，對(duì)于網(wǎng)路使用者來(lái)說(shuō)，并且這是明顯的事實(shí)， 33%的休閑旅游者改變他們的賓館基于他們?cè)诓┛蜕匣蚱渌糜蜗嚓P(guān)社區(qū)網(wǎng)站上閱讀到的內(nèi)容。 總之， 2020 年我國(guó)網(wǎng)絡(luò)旅游中介呈現(xiàn)出多元化趨勢(shì)，每一種創(chuàng)新都試圖改變旅游價(jià)值鏈中的一個(gè)環(huán)節(jié)，形成了網(wǎng)絡(luò)直銷、網(wǎng)絡(luò)中間商和網(wǎng)上多層次中介的復(fù)雜局面。而大型的旅游電子商務(wù)平臺(tái)由于突破了地域空間的束縛，匯集大量的旅游供應(yīng)商和銷售渠道，使他們很容易生產(chǎn)出這樣的產(chǎn)品。這些完全是由移動(dòng)性帶來(lái)的，而固定的 Inter 服務(wù)卻不可能做到。它能夠處理圖像、音樂(lè)、視頻流等多種媒體形式，提供包括網(wǎng)頁(yè)瀏覽、電話會(huì)議、電子商務(wù)等多種信息服務(wù)。長(zhǎng)尾理論總結(jié)起來(lái)就是兩句話： ； 。 以搜索引擎為代表，各種新的電子商務(wù)模式正在各個(gè)環(huán)節(jié)上影響和滲透到旅游傳統(tǒng)供應(yīng)鏈中。 依據(jù) ALEXA 的數(shù)據(jù)， EXPEDIA 是全球第一位的旅游網(wǎng)站，它的流量排名為409，接下去是 TRIPADVISOR，排名 504。 as travel search engine Qunar will reduce the work of tourism enterprises the gap between the petition. Travel search engine exists as a separate format, and has given rise to the entire online travel industry, quietly changing. Represented by a search engine, new ebusiness model is on all aspects of tourism impact and perate into the traditional supply chain. In traditional supply chains have emerged in the tourism professional search engine marketing platform for the work, the work of wholesalers, B2C work distribution, direct marketing and other travel suppliers at different levels of the value of even the business model. One for tou