【正文】 rge number of old customers have been good maintenance. In the most difficult months, the client is relying on the accumulation and brand reputation, the shop has always maintained a certain turnover. Franchising : the rapid occupation of market operation Intermediary trades happen next? Should survive? This is the intermediary panies have collective thought. 21 regional heads of the Shanghai real estate firm, will join the concession in Shanghai take root quartering. Through concession in the form of licenses, allow more entrepreneurs to enter into a minimal risk of intermediate industries. 21 real estate Shanghai regional official responsible for the operation of a chartered member who is licensed and subject to a contractual relationship between Xu. According to the contract, the concession to the people affected by Xu provide a unique business concession, and give staff training, organizational structure, management, modity procurement guidance and assistance to people affected by Xu concession payment corresponding costs. Compared with the retail system, franchising can fullest portfolio, the use of their advantages, and attract a wide range of social and maximize resources. At the same time, both parties or by Xu side of the concession, in cooperation are the expansion of technology and brand value, the cloning business model, rather than simple capital expansion. These characteristics can be determined by a licensed brands inputs and achieve economies of scale and lower the risk of business and rapid expansion of market share. More importantly, because of the way through the licence for the operator to enter an industry in the early stages, we can have a good brand effectiveness, improve management support systems, such as product research and development resources available, greatly improving the success rate of union. In the United States, According to relevant statistics, a concession operated by Xu way people over 75% success, and their success rate is only 5% over the same period. Currently, the annual sales in the United States franchising reached 10,000 trillion, occupies 40% of total retail sales. Franchising expansion of lowcost, brand share and support business model to be recognized in the real estate market intermediary. 21, as the world39。 franchising technology and brand expansion Any market fluctuations have a direct impact on the fate of intermediary firms. From April onwards, the policy implications, a major intermediary panies are shrinking turnover. According to the statistics, in May to August, the intermediary panies trading volume pared with the beginning, a decline of nearly 50% of panies even reached 70%. And 6, July, although on a more solid strength, and some are still able to calmly deal with