【正文】 es and their counties and villages were visited in different geographical regions of the country, iii) reported speeches were made with rural dwellers in order to define possible potential sources for rural tourism, iv)literature was reviewed to have background information about rural tourism and their likely effects on rural people and areas. v) government policies were examined to learn their views on rural development and rural tourism. RESULTS AND DISCUSSION The results of SWOT analysis of rural tourism in Turkey are given in Table1. Table 1: SOWT analysis of rural tourism in Turkey Strengths Weaknesses Tourism Encouragement Act No:2634 2021 Tourism Vision of Turkish Government Declarationof the year 2021 as “International Year of Mountains” Unspoiled environment and flora and fauna Unlimited hospital of Turkish rural dwellers Changes in the preferences of tourists Extraordinary landscape Near to main tourist markets geographically Supplying exotic bination of west and west and east Difficulties in marketing of rural tourism product at international markets Lack of scientific meeting related to rural tourism at local and national level Difficulties in gathering and disseminating date Inadequate academic study on rural tourism Lack of coordination among rural NGO Limited number of acmodation Not speaking of foreign languages by rural people Opportunities Threats Having opportunity for tourism through Turkey in four seasons Developments in awareness of urban pe ople to nature, undiscovered destinations War possibility in neighbor Affects 11 September events in the USA on world tourism Decease in domestic tourists’ household ine Increase in the number of TV programs focusing on to rural areas Young and dynamic population in the rural areas to be adopted the concept of tourism easily Candidacy of Turkey for membership to the EU Constructing15000km of the doubleroad Promotion of rural tourism as a new product is very low in Turkey, pared to western countries. However, in recent years there has been an increase in the number of television programs focused on rurality and also rural tourism in Turkey. Everybody except that these programs have an important role in the introduction of rural dwellers39。認(rèn)清其未來發(fā)展趨勢與準(zhǔn)確的制定政策對規(guī)劃好整個土耳其鄉(xiāng)村旅游藍(lán)圖在是非常重要的。 在過去兩年中，土耳其農(nóng)村地區(qū)的肥皂劇。 成效和建議 表 1 土耳其鄉(xiāng)村旅游 SWOT分析 優(yōu)勢 機(jī)會 促進(jìn)旅游發(fā)展法案 2634條款： 土耳其政府的 2021年旅游發(fā)展遠(yuǎn)景 宣布 2021年為 “國際高山年 ” 環(huán)境和動植物保存完整 土耳其農(nóng)村居民的醫(yī)療保障 游客喜好的改變 奇特的景觀 地理位置上鄰近主要旅游市場 提供東西部異國情調(diào) 有機(jī)會經(jīng)歷土耳其的四季游 城鎮(zhèn)的人們對自然和神秘地方的認(rèn)識提高 關(guān)注農(nóng)村地區(qū)的電視節(jié)目的增加 農(nóng)村地區(qū)年輕而充滿活力的人們?nèi)菀捉邮苈糜蔚膬?nèi)涵 土耳其擬加入歐盟 修建 15000公里雙向通道的公路 一些電視或電影取景的地方 劣勢 威脅 鄉(xiāng)村旅游產(chǎn)品在國際市場上營銷的難點(diǎn) 缺乏有關(guān)地方和國家級鄉(xiāng)村旅游的科學(xué)會議 收集和傳播數(shù)據(jù)的困難 研究鄉(xiāng)村旅游不足 農(nóng)村和非政府組織之間缺乏合作 住宿數(shù)量有限 農(nóng)村居民語言的障礙 鄰國發(fā)生戰(zhàn)爭的可能性 美國 事件對世界旅游業(yè)的影響 國內(nèi)游客家庭收入的減少 與西方國家相比，作為新產(chǎn)品的鄉(xiāng)村旅游是在土耳其的推