【正文】 2 West restaurant services model. 以顧客為中心，以顧客滿意為目的，通過使顧客滿意，最終達到本店經(jīng)營理念的推廣。 And signs font design to elegant, to be unique。Catering business plan 一、創(chuàng)業(yè)經(jīng)營宗旨和理念 One, entrepreneurship, purpose and philosophy 明月西餐廳的經(jīng)營宗旨為：“著意求新，以客為尊”，經(jīng)營理念為“極意營造幽雅、舒適、休閑之氣氛，融匯西方餐館美食”。 easy to attract attention. 2. 價格策略： (2) Pricing Strategy: （ 1 ）主要走中低檔價格策略，在食品“色”，“香”， “美味”，服務等方面力求盡善盡美，努力給客戶最大限度的享受和心理滿足。 Customercentric, customer satisfaction for the purpose, by making customer satisfaction, and ultimately to promote the concept of OUR business. 3 ． 3. 人員與制度 Personnel and institutional 1) 店長 1) manager 店 長負責綜合協(xié)調和管理店內各部門工作，督促員工工作，同時接受學校的監(jiān)督，做好西餐廳與學校的交流工作 Manager responsible for the overall coordination and management of the shop work of various departments, and urge employees to work while receiving the school39。 Level positioned at 1020 yuan per capita consumption, the early start planning the necessary funds of 100,000 yuan. [ 創(chuàng)業(yè)第一品牌 : 財富經(jīng)中國創(chuàng)業(yè)網(wǎng) [Venture brand: Wealth by Chinese business work 2. 西餐廳服務業(yè)的模型。 To create an elegant atmosphere personality spread quickly, in line with the target market consumer demand. 而且招牌的字體設計要美觀大方，要具有獨特性；易吸引人的注意。 Moon restaurant business purpose as: deliberately Innovation, customeroriented business philosophy is intended to create a very elegant, fortable, leisure atmosphere, integrate Western restaurant cuisine. 二、市場定位 Second, market positioning 1. 選址方面：明月西餐廳位于學院的美食街內，與連串的快餐店連在一起，但都作為美食街唯一的西餐廳 . 與其它快餐店所不同的是有更好的就餐環(huán)境和更優(yōu)質的服務。 (A) take the middle and low price strategy mainly in the food, color, sweet, tasty, services, and strive to perfect, and strive to give our customers maximize the enjoyment and psychological satisfaction. （ 2 ）針對消 費者比較價格的心理，將同類食品有意識地分檔，形成價格系列，使消費者在比較價格中能迅速找到自己習慣的檔次，得到選購“滿足”。s supervision, good restaurant exchanges with schools 工作內容：督促各部長及員工的工作，鼓舞員工的工作熱情，聽取員工的意見 . 綜合決策各種工作的運行 . 代表西餐廳與學校進行交流，向上反映員工的意見及要求，向下傳遞學校所要求的工作 Work: urge the ministers and staff, encouraging staff enthusiasm, listen to the views of staff. Integrated decision to run various tasks on behalf restaurant municate with the school, up to reflect the views of staff and requirements passed down schools work required 2) 行政人事 2) Administrative Personnel 主要職責：人員到職與離職的相關辦理，各類人事資料的匯總，建檔及管理，員工檔案資料管理，員工請假，調休假作業(yè)，出勤狀況，稽查，統(tǒng)計作業(yè)。 Early start key personnel are in place, other staff positions renovation begun recruitment and training. 層次定位在 1020 元的人均消費，創(chuàng)業(yè)初期計劃所需資金為 10 萬人民幣。 Moon Cafe This name easy to remember, easy to read, nice. “明月”一詞可以 Moon could be 營造典雅的個性氛圍傳播快捷，符合目標市場消費者的消費需求。 1 Location: the moon restaurant is located within the School Food Street, with a series of fast food together, but are as the only restaurant foo