人際影響與人際傳播過(guò)程(專業(yè)版)
【正文】 not a good predictor ? Social Activity Gregariousness is the most frequently found predictor of opinion leadership. ? General Attitudes Opinion leaders are positive toward new products. Characteristics of the Influential ? Personality and Lifestyle Personality do not correlate with opinion leadership they tend to be more socially active, fashion conscious, and independent ? Product Related They are active searchers and information gatherers, especially from the mass media. 意見(jiàn)領(lǐng)袖的影響動(dòng)機(jī) ? ? ? ? Who is Follower? ? 外在導(dǎo)向型 Vs.內(nèi)在導(dǎo)向型 ? 新生命階段期
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