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20xx Accenture. All Rights Reserved. 4 ? Analyzing the Writing Situation ? Designing the Proposal ? Writing It Contents VB4089s 169。 ? 為確保您放心購(gòu)買(mǎi),您可以提前驗(yàn)證資料的真實(shí)性和價(jià)值性。20xx Accenture. All Rights Reserved. 7 Next, analyze your audience. ? How much do your readers know about this type of project? ? How much do they want or need to know? ? How close a working relationship should you outline? ? How much control will they want? ? How worried are they about costs? ? How do they see the relationship with your group? ? Any issues too sensitive to mention directly? VB4089s 169。 ? “咨詢(xún)?nèi)纲Y料”中含有咨詢(xún)項(xiàng)目過(guò)程性文件和完整的提交文件,相信這些資料不論對(duì)于您本 ? 人還是貴公司都有很好的參考價(jià)值和借鑒意義。20xx Accenture. All Rights Reserved. 10 Elements of Background/Situation It’s important to demonstrate to the prospect that you clearly understand their business situation. Element Industry Discussion Prospect Situation Discussion Key Question(s) Facing Prospect Detail Summarize insights on industry and prospect’s position ? Reiterate prospect’s major problem(s) ? Present additional