【正文】 ngs independently and we indeed have learnedquantities of classic or modern theories and highlevel we can even lead the , our imaginations are not confined, so novel ideas are often pouring , most of us have professional skills on IT(information technology), which makes it possible for us to browse on the internet and search for a variety of more, we are full of energy, confidence and ’s more, we are free from the family’s burden since most of us are the other hand, pared to general entrepreneurs, college students have many disadvantages, lack of social and work experience, especially of interpersonal and mercial network and not being so sensitive to current market maybe the chief the second main problem that prevents students from establishing their own business is initial , college students tend to be over optimistic to the market condition and undertake those impractical enterprises which are doomed to ’s more, we sometimes refuse to be bothered by little profit and believe we deserve a great , some of us can’t afford to fail and have no psychological preparation for another, the lack of the spirit of bearing hardships and the awareness of work hard and perseveringly had bee their addition, at present, the majority of college students arethe only one child in their good family environment and the over fondness from their former generations make most students empty of rough experience, which is quite necessary in innovative enterprises analyze our personality and know ourselves entirely, let’s just find something useful from SUN TZU ON THE ART OF WAR, an amazing military strategy book, a worldwide recognized the oldest military treatise from thousands of years , in the LAYING PLANS chart, Sun Tzu said: The art of war is of vital importance to the is a matter of life and death, a road either to safety or to it is a subject of inquiry which can on no account be neglected.” So as the case the employment is to college are expected by our families and the society to be recruited in highpaid doing so can we survive on our own, realize our selfvalue and render our service to the development of our country at we must attach great importance to it, then research, analyze and inquire until we are fully , attitude is , “ The Commander stands for the virtues of wisdom, sincerely, benevolence, courage and strictness.” We learn that as a qualified enterprise undertaker, we need to be smart, honest, determined, courageous and also strict with arethe internal qualities that one must have.“Now the general who wins a battle makes many calculations in his temple ere the battle is general who loses a battle makes but few calculations do many calculations lead to victory and few calculations to defeat: how much more no calculation at all!It is by attention to this point that I can foresee who is likely to win or lose.” Again, SUN TZU shows us the importance of preparing we decide to launch an enterprise, it’s rather important to selflocate example, check our bank account。s not ing, but on our own readiness to receive him。1．素質(zhì)。因此，我們在人才理念上應(yīng)有三個轉(zhuǎn)變：由重知識教育向加強能力培養(yǎng)教育轉(zhuǎn)變；由應(yīng)試教育向素質(zhì)教育轉(zhuǎn)變；由培養(yǎng)狹窄的工具型人才向適應(yīng)社會發(fā)展通用型人才轉(zhuǎn)變。存在的“五輕五重”的誤區(qū)有：重理工，輕人文；重專業(yè)，輕基礎(chǔ)；重書本，輕實踐；重共性，輕個性；重功利，輕素質(zhì)。在《孫子兵法》中,孫子直接或間接地多次論述了“智”在將帥素質(zhì)中的作用。由此可知，其他四德同樣對提高當(dāng)代大學(xué)生素質(zhì)有著重要的作用和很強的影響力。在中日因釣魚島問題而處于政治外交激戰(zhàn)中時，中國領(lǐng)導(dǎo)人對日本非法侵占釣魚島表示了堅決反對態(tài)度，不計其數(shù)的愛國人士也相繼走上街頭進行游行示威甚至搶砸了一些銷售日貨的店子，在此不去評判其對錯，但站在一個客觀的角度上來看，日本的所作所為的確可以稱之為是“窮兵黷武”。所以孫子主張，對待戰(zhàn)爭要慎之又慎，不能意氣用事。再加上國內(nèi)人民萬眾一心，堅持長時間自覺抵制日貨，對日本實施所謂的經(jīng)濟打擊也可以在爭取主權(quán)的事情上有所作用。我們可以學(xué)孫武，運用外交，注重計謀。“天”指晝夜、晴雨、寒暑等氣候 時節(jié)和天命、人事、道義。此外，為彌補己方的消耗和削弱敵國，他又主張“因糧于敵”，“勝敵而益強”。因此，會用兵的人善于使自己處于不可戰(zhàn)勝、必勝無疑的地位，擅長于創(chuàng)造戰(zhàn)勝敵人的機會。此外，要造成有利的態(tài)勢，還必須善于故意向敵示弱，誘敵以利，以達到欺騙和調(diào)動敵軍的目的，造成戰(zhàn)勝敵軍的有利時機。《九變》篇主要論述如何發(fā)揮指揮上的靈活性。孫子認為，地形是用兵的輔助條件。所以，火攻者應(yīng)利用縱火所引起的敵軍的騷亂，適時發(fā)起攻擊，發(fā)展并擴大戰(zhàn)果。孫武在其書中揭示了一系列具有普遍意義的軍事規(guī)律，提出了一套完整的軍事理論體系?！秾O子兵法》中講了大量的常法，即用兵的一般規(guī)律。如我軍在解放戰(zhàn)爭時期以大兵圍困北平，使敵軍“上天無路，入地?zé)o門”，從而迫使傅作義部接受和平改編，即是如此。避實擊虛原則在現(xiàn)代戰(zhàn)爭也被廣泛運用。那么，如何讓敵人自己分散自己的兵力呢？孫子的方法就是使敵所備者多，所備時間長。在伊拉克戰(zhàn)爭中，美軍共發(fā)射巡航導(dǎo)彈約800枚，總投彈量約2萬多枚，其中精確制導(dǎo)導(dǎo)彈彈藥占總彈藥量的70%，動用軍用衛(wèi)星達90多顆，都大大超過阿富汗戰(zhàn)爭。美國人主導(dǎo)的海灣戰(zhàn)爭、科索沃戰(zhàn)爭、阿富汗戰(zhàn)爭，伊拉克戰(zhàn)爭，吸取了越南戰(zhàn)爭的教訓(xùn)，都以速戰(zhàn)速決為指導(dǎo)思想，竭力避免陷于長期戰(zhàn)爭之中。直路上險阻多，敵人重兵防守，我通過的時間反而會長。（六）兼攻守攻守是作戰(zhàn)的基本方式。由于《孫子兵法》整個理論體系都是以“勝”字為核心構(gòu)筑的，所以也有其難免