【正文】 On account of reducing misunderstanding in Business trade, hearer must 10 pletely understand the speaker’s meaning. So, Business English conversations will be analyzed under the guidance of Grice’s conversational implicature theory. Before that, affecting factors of conversational implicature must be talk as firstly. Factors Affecting Conversational Implicature Factors of context and politeness play an important role in under standing implicatures in business English conversations and they will be introduced separately. .1 Factor of the Context Since the 1970s, linguists at home and abroad have been increasingly aware that context plays a significant and irreplaceable role in deducing conversational implicature. Context is both the basis of correct munication and the foundation of understanding conversational implicature, which helps the participants in a conversation eliminate the vagueness of utterance, deduce the real meaning of the utterance and make up the omitted information. Context, in particular, is helpful when one party wants to grasp the implied meaning of the other who violates the conversational maxims. Grice has realized that the context of the utterance and the background knowledge are important. The following are examples: It is on a Monday morning. Emma es to Bob’s pany and meets Bob. 湖南人文科技學院畢業(yè)論文 11 They already collaborated for several times before. Emma: What about payment? Bob: L/C. In this conversation, it seems that Bob doesn’t give the proper answer to Emma, because L/C still can be divided into different types, such as revocable L/C, irrevocable L/C, confirmed L/C, unconfirmed L/C, sight L/C and usance L/C and so on. Some detailed information about the L/C should be told. But when we look at the notes of the conversation, it’s easy to find out Emma and Bob are familiar with each other. Therefore, Bob’s answer is easy for Emma to accept and imply meaning is the method of payment as usual. If the two parties in business are not familiar with each other then one better reply should be: Emma: What about payment? Bob: I suggest the most suitable arrangement should be by an L/C, valid for 10 days, that is until 15 May. Context is a vital ingredient when analyzing the conversational implicature. On one hand, to judge whether an implicature is made or not, or what it implicates, one needs to review what has been said and preview what will be said later to figure out what is going on around. On the other hand, to implicate something, one may try to invoke the cooperative principle by a word, phrase or statement that may be superfluous, false, irrelevant or fuzzy. 12 Factor of Politeness In 1980s, English famous linguist Leech gave a further promotion in Grice’s the cooperative principle and proposed the theory of politeness principle. Politeness principle is a supplement to Grice’s cooperative principle. Leech pointed out that politeness principle is used for people who violate the cooperative principle for polite reason. The theory of politeness principle includes the following five maxims: Generosity Maxim。 otherwise she would lose this point. Context is also a factor to affect conversational implicatures. Secondly, hyperbole is used to violate the submaxim of the quality maxim. Leech describes hyperbole as “a case where the speaker’s description is stronger than is warranted。 Agreement Maxim。 關鍵詞 ： 商務英語對話 ； 會話含義 ； 合作原則 Abstract Business English, as a branch of English for special purpose (ESP) is brief and concise in word use ,vigor and normative in sentence pattern, high functional in context. Business English contains Business English negotiation, English business correspondence, Business English etiquette and so on. Business English Conversation is a mon way in business trade for setting up relationship or making a deal. According to the conversation, both parties involved have a better understanding of each other and get mutual benefit . In social munication, both sides usually attempt to work to achieve their shared goal and try hard to let the conversation go on as they expect. But sometimes, people won’t cooperate with each other for some reasons, they will violate the guiding principle of conversationcooperative principle. The study and analysis of conversation under the perspective cooperative principle of pragmatics not only helps us realize the speech munication rules and improve our oral munication ability, but also reveals the way we understand and master the world from the familiar yet unnoticed daily conversational phenomena, and uncovers the essence of language as well. Key Words ： Business English conversation。 學科分類號： 050201 湖南人文科技學院 本科生畢業(yè)論文 題目 （ 中文） ： 商務英語對話中的會話含義研究 （英文） ： A Study of Conversational Implicature in Business English Conversations 學生姓名： 武 玉 潔 學 號 10403820 系 部： 外 語 系 專業(yè)年級： 英語專業(yè) 20xx 級 指導教師 （ 姓名 ） ： 朱 芙 蓉 （ 職稱 ） ： 副 教 授 湖南人文科技學院 教務處制 A Study of Conversational Implicature in Business English Conversations By Wu Yujie May 15, 20xx 內 容 摘 要 商務英語作為專門用途英語的一個分支 ,用詞簡短易懂 ,句式嚴密規(guī)范 ,語篇實用性強 ,是在特殊語境下使用的一種語言。 在語用學的合作原則的視 角 下對會話進行研究和分析不僅可以使人們意識到言語交際的內在規(guī)律，提高人們的口頭交際能力，還能從日常會話中常見的、從未被注意的現象中發(fā)現人們理解和把握世界的方法，揭示語言的本質。 Modesty Maxim