operationsandvaluechainmanagement19(更新版)
【正文】 anizations ?Use operations management in creating nonphysical outputs in the form of services (the activities of employees interacting with customers). 5 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. L E A R N I N G O U T L I N E Follow this Learning Outline as you read and study this chapter. What Is Operations Management and Why Is It Important? ? Explain what operations management is. ? Contrast manufacturing and services anizations. ? Describe managers’ role in improving productivity. ? Discuss the strategic role of operations management, Value Chain Management ? Define value chain and value chain management. ? Describe the goal of value chain management. ? Discuss the requirements for successful value chain management. 2 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * Value Chain Management ? Value Chain Management ?The process of managing the entire sequence of integrated activities and information about product flows along the entire value chain. ? Goal of Value Chain Management ?To create a value chain strategy that fully integrates all members into a seamless chain that meets and exceeds customers’ needs and creates the highest value for the customer. 8 Copyright
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