mba電子商務(wù)topic1(更新版)
【正文】 ily on general knowledge and understanding required by managers in other words a management and business perspective ? We focus on concepts and applications rather than on technology 14 What do you need to know Topics discussed in this unit ? T1 Foundations of Emerce/EBusiness ? T2 Technology Foundations ? T3 B2C: Eretailing ? T4: B2C: Inter Marketing ? T5: B2B Supply Chain ? T7/T8/T9 Other Types of EB/EC ? T10: Planning and Launching Einitiatives ? T11: Strategic and Policy Issues ? T12: Success Factors, Challenges, Future Directions 15 Assessment 16 (Turban et al. 2023, ) 17 (Turban et al. 2023, ) 18 Classification of EC by Transactions or Interactions ? businesstoconsumer (B2C) ? businesstobusiness (B2B) ? etailing: online retailing, usually B2C ? ConsumertoConsumer (C2C) ? businesstobusinesstoconsumer (B2B2C) ? consumertobusiness (C2B) ? peertopeer (P2P) ? mobile merce ((mmerce) ? locationbased merce (lmerce) ? intrabusiness EC ? businesstoemployees (B2E) ? collaborative merce (cmerce) ? elearning ? exchange (electronic) ? exchangetoexchange (E2E) ? egovernment 19 Emerce Business Models ? Business models—a method of doing business by which a pany can generate revenue to sustain itself, which normally includes revenue model and value proposition. ? Revenue model: Description of how the pany or an EC project will earn money ? Value proposition: The benefits of a pany can derive from using EC ? What is the difference between business model, business plan and business case? 20 (Turban et al. 2023, p. 74) 21 Typical Business Models in ECommerce 1. Online direct marketing 2. Electronic tendering systems ?tendering (bidding) system: Model in which a buyer requests wouldbe sellers to submit bids。 ? Buyers, the book buying pu
環(huán)評(píng)公示相關(guān)推薦
鄂ICP備17016276號(hào)-1