mba電子商務(wù)topic1(完整版)
【正文】 Chinese 509,965,013 % 1, % % 1,372,226,042 Spanish 164,968,742 % % % 423,085,806 Japanese 99,182,000 % % % 126,475,664 Portuguese 82,586,600 % % % 253,947,594 German 75,422,674 % % % 94,842,656 Arabic 65,365,400 % 2, % % 347,002,991 French 59,779,525 % % % 347,932,305 Russian 59,700,000 % 1, % % 139,390,205 Korean 39,440,000 % % % 71,393,343 TOP 10 LANGUAGES 1,615,957,333 % % % 4,442,056,069 Rest of the Languages 350,557,483 % % % 2,403,553,891 WORLD TOTAL 2,099,926,965 % % % 6,930,055,154 8 (See Reading ) 9 (See Reading ) 10 ECommerce Revenue ? According to Economist Intelligence Unit (2023) around half of the approximate billion Inter users will shop online in 2023 and further 400 million more inter users will purchase on the Inter by 2023. ? The projected over 1 billion online shoppers by 2023 will make the transaction value of business to consumer (B2C) ebusiness market reaching US$ trillion. ? But by then B2B ebusiness will be worth US$ 12 trillion (10 times of B2C ebusiness transactions) 11 What is emerce? ? Means different things to different people like the six blind men and the elephant ? Can be defined from different perspectives, ? Communications ? Commercial (trading) ? Business Process ? Service ? Learning ? Collaborative ? Community ? ebusiness, emerce, digital business, digital enterprise: different or same? What do you think? 12 ECommerce/EBusiness Defined ? ebusiness: a broader definition of EC, which includes: ? buying and selling of goods and services ? servicing customers ? collaborating with business partners ? conducting electronic transactions within an anization ? In our text, Ebusiness and Emerce are used interchangeably. 13 Focus of this Unit… ? Emerce has many perspectives ? In this unit we focus primar
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