羅蘭貝格—咨詢工具箱營業(yè)戰(zhàn)略常用分析模型(ppt17)(更新版)
【正文】 es ? CocaCola ? Pharmaceutical pany with a wonder drug” ? Favored nation status with a key minister in liberalizing economy 創(chuàng)新 內(nèi)部協(xié)調(diào) 市場定位 成本 /效率 人才管理 ? 3M with new products ? McDonald’s with QSCamp。s VCR licensing strategy) ?Retain flexibility to stay in the game regardless of oute, watching out for signposts and updating strategy as one course unfolds (., Microsoft39。J with branded consumer health products ? Emerson Electric’s Best Cost Producer program ? Pamp。V ? Jamp。s application software strategy) 1 2 3 ?Commitment to establish industry standard/touchstone that creates order by superiority and/or selffulfilling prophecy (., Netscape) ?Emergent strategy development especially strategy as anization (., Goldman Sachs, McKinsey) ? ?Raise level of uncertainty and change the game (, FedEx) ?Compete on structural advantage or frontline execution (concept of best fit) ?Active directionsetting strategy (., Iridium) ?Emergent strategy development by continuous experimentation or by building anizational capabilities (strategy as anization
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