【正文】 emotions slogan, also did not relate the enterprise actual situation, accepted uncritically constantly, did not digest, and splendid treated as these slogan formalism the big hat, pulsory buckle in each number of people. Pitiful is links them not to understand what the enterprise culture is? Therefore said when you are hanging “the enterprise culture” the sheep39。 But the talented person only then first uses the enterprise culture to arm, can work as one, altogether seek the great undertaking, this is precisely the enterprise culture pursue the enterprise culture advance, bears the brunt the duty must consolidate foundation of the enterprise, how namely detains and attracts the outstanding talented person. 。s culture, should take “the enterprise people” as a starting point, take the enterprise as the popular, the enterprise culture central goal is in order to do well the certain significance, is entrepreneur39。s some enterprises once have had the short SinoSoviet TransCulture connection, but still only existed as a whole in the very small partial scope. Under the subjective and objective factor influence, we were persisting “maintains 14 independence and keeps initiative, when relies on one39。s strategy and the team needs to understand the enterprise prospect and with own team goal relations, also needs to drive with urges does not have these measures to take the power, the team organizes only to be able to bee a mere formality, the achievement mediocre team existence is meaningless. Therefore may say, team39。s interaction ability, not 11 only this kind of interaction refers in the work and the customer interaction, but also includes with the colleague, with family member39。s construction, often can meet a question, how is everybody should walk toward a direction, how the direction which satisfies toward the customer walks. Beforehand customer satisfies often emphasizes is the technology or is the quality aspect, now very emphasizes is serves this aspect, such speech, in the team the unimpeded munication appears very , how is causes the munication in a team39。 8 How constructs the highly effective TransCulture team The economical globalization takes to the management the influence, made the people more and more to realize team39。 當(dāng)前，我們企 業(yè)文化工作正在受到一股不良風(fēng)氣的影響，一些人根本就沒(méi)有從企業(yè)文化的實(shí)際出發(fā)，努力摸索出一條適合企業(yè)自身發(fā)展的道路。 應(yīng)采取跨文化管理中的積極策略，包括本土化策略、文化相容策略、文化創(chuàng)新策略、文化規(guī)避策略、文化滲透策略、借助第三方文化策略、占領(lǐng)式策略等。黨的十一屆三中全會(huì)以后，打開(kāi)了國(guó)內(nèi)和 6 國(guó)外兩個(gè)市場(chǎng)。因此，不同的群體間就會(huì)存在文化的差異，而地理環(huán) 境的差異是產(chǎn)生文化差異的重要因素，并且由于歷史傳統(tǒng)、教育方式、法律制度以及宗教等等文化要素的循環(huán)積聚，也就形成了以地域劃分的不同文化形態(tài)。因此可以說(shuō)，團(tuán)隊(duì)的領(lǐng)導(dǎo)者將起到至關(guān)重要的作用。 我在接觸這些跨國(guó)企業(yè)的團(tuán)隊(duì)中，還有一個(gè)很深的感 受就是他們很重視對(duì)員工的培訓(xùn)。 《財(cái)智》：從您培訓(xùn)過(guò)的企業(yè)中，您在他們的團(tuán)隊(duì)中發(fā)現(xiàn)了什么？ 梁：我舉個(gè)上海通用的例子。以前顧客滿意往往強(qiáng)調(diào)的是技術(shù)或者是品質(zhì)度方面，現(xiàn)在很強(qiáng)調(diào)的是服務(wù)這個(gè)方面，這樣的話，團(tuán)隊(duì)內(nèi)暢通的溝通就顯得很重要。其次，親和平等地與團(tuán)隊(duì)成員進(jìn)行交談和工作，激發(fā)員工的積極性和創(chuàng)造性。 一般而言，正激勵(lì)的效用遠(yuǎn)強(qiáng)于負(fù)激勵(lì)，因而企業(yè)應(yīng)為團(tuán)隊(duì)的順利運(yùn)行制定一個(gè)完善的獎(jiǎng)勵(lì)體系。其次，企業(yè)領(lǐng)導(dǎo)應(yīng)重視團(tuán)隊(duì)的構(gòu)建，引導(dǎo)團(tuán)隊(duì)的健康發(fā)展，形成一個(gè)利于團(tuán)隊(duì)發(fā)展的環(huán)境和氛圍。 首先應(yīng)在企業(yè)內(nèi)部建立和宣傳相互協(xié)作的企業(yè)文化，保持企業(yè)縱向、橫向交流渠道的暢通，以使信息和知識(shí)在企業(yè)內(nèi)部廣泛交流和傳播。 三 、 有效的激勵(lì)。 首先，領(lǐng)導(dǎo)者應(yīng)將有價(jià)值的并且可接受的 價(jià)值觀傳達(dá)給團(tuán)隊(duì)，使團(tuán)隊(duì)成員接受內(nèi)部的規(guī)范和規(guī)則，并在價(jià)值觀引導(dǎo)下培養(yǎng)起團(tuán)隊(duì)凝聚力。在跨文化團(tuán)隊(duì)的建設(shè)中，往往會(huì)遇到一個(gè)問(wèn)題，就是大家應(yīng)該怎樣往一個(gè)方向走，如何往顧客滿意的方向走。像強(qiáng)生集團(tuán)的董事長(zhǎng)也曾經(jīng)提過(guò)，每個(gè)公司都要有自己的文化，文化首先是來(lái)自于公司內(nèi)的每一個(gè)員工都有共通的語(yǔ)言；而信任是來(lái)自共通語(yǔ)言的強(qiáng) 化而產(chǎn)生信任。而他們所指的對(duì)顧客的服務(wù)不光是對(duì)企業(yè)外部的顧客，還有對(duì)自己的同事和上下級(jí)。如果沒(méi)有這些措施作為動(dòng)力，團(tuán)隊(duì)組織只會(huì)流于形式，業(yè)績(jī)平庸的團(tuán)隊(duì)存在是毫無(wú)意義的。應(yīng)該說(shuō)到目前對(duì)文化還沒(méi)有統(tǒng)一而確切的定義，但一般都被泛指為受到物質(zhì)和環(huán)境條件影響的人們的共同價(jià)值觀念和行為準(zhǔn)則體系，是由特定的群體成員共同形成的某種社會(huì)生活方式的基礎(chǔ)。特別是長(zhǎng)期實(shí)行計(jì)劃的產(chǎn)品經(jīng)濟(jì)，工礦企業(yè)名為企業(yè)，實(shí)際是大一統(tǒng)的生產(chǎn)單位之一而已，企業(yè)間不存在競(jìng)爭(zhēng)，相互的聯(lián)系亦多由行政方面來(lái)代替，仍然處于單一文化形態(tài)下從事生產(chǎn)和管理工作。此外，中國(guó)是幅原遼闊的多民族國(guó)家，不同地區(qū)和不同民族也存在各自獨(dú)特的文化習(xí)慣，所以，即使是 完全內(nèi)向 的企業(yè)，隨著市場(chǎng)競(jìng)爭(zhēng)的劇烈化，生產(chǎn)經(jīng)營(yíng)也在向跨地區(qū)、跨行業(yè)的橫向聯(lián)合 發(fā)展，內(nèi)聯(lián)企業(yè)亦存在廣義的跨文化管理問(wèn)題。而是應(yīng)該扎扎實(shí)實(shí)的發(fā)掘企業(yè)文化，提煉企業(yè)文化。企業(yè)要塑造文化環(huán)境，去提高員工文化，才能營(yíng)造共同的價(jià)值觀。s development indication correct direction. But in the real life, our enterprise constructs in the team, when specially TransCulture team construction what question is facing? We interviewed Mr. Liang will Cheng who Carnegie trains Shanghai Corporation. Wealth Wisdom: Has trained in Carnegie in the enterprise, we saw has very the multispan country these transnational enterprises, their team very has the possibility is by different national, the different region personnel is , constructs in theirs team, which opportunities did you see and the challenge? Liang: My main discovery is the cultural differenceIn development process, although everybody has must the goal which pletes the matter, but everybody 10 diligently direction is sometimes dissimilar, the result in a team, you runs I toward the east to run toward the west, all dissipated the strength the TransCulture team39。 Then we help them to strengthen with human39。s target, its achievement goal takes root in enterprise39。s industry falls behind extremely, in the few in number enterprise, the foreign enterprise holds the dominant status, the nationality industrial enterprise can form the strong trend, the survival and the development space receives the serious limitation, the business management manifests the national characteristic with new China establishes, the industry had the development which progresses by leaps and bounds, although 5039。s head buys “the slogan culture” dog meat time, also how lets the human accept you is doing the enterprise culture truely! He enterprise culture is in the enterprise how many year developing process accumulates the enterprise spiritual wealth, its essence, is the human research enterpris