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4month implementation support was offered to the client afterwards ? Sales operation process mapping ? Sales personnel incentive scheme ? Reporting system ? Sales and marketing team training ? Distributor work reestablishment ? Process implementation ? Management consulting Content of implementation support ? Strong sales anization ? Strong distributor work ? Optimum sales process Rolandberger Strategy Consultants All Right 20232023 13 Linien Consulting process Project methodologies Project background Rolandberger Strategy Consultants All Right 20232023 14 Linien Internal analysis is to find out the existing opportunities and problems within the client ? Executive interviews ? Focus group interviews ? Data collection and processing ? Process mapping ? Qualitative analysis ? Quantitative analysis ? Brainstorming Method Content ? Structure analysis ? Strategy mapping ? Operational opportunities analysis – Planning process – Production process – Logistics process – Sales operation – Marketing approaches – Technical supporting process – Cost structure – Personnel capacity Rolandberger Strategy Consultants All Right 20232023 15 Linien External analysis is to obtain indepth understanding of market environment Method ? Industry experts interviews (construction, plumber, sanitary ware) ? Trade channel interviews ? Professional architect interviews ? Ceramic industry association interviews ? Infield survey ? Desk research – Online research – Statistic yearbook – Industry journal Content ? Market