365度品牌(完整版)
【正文】 lly 它不會(huì)自然的發(fā)生 ? The big enemy is integration 最大的敵人是整合 ? Red Fire is the passion that drives us 紅色火焰是驅(qū)動(dòng)我們的熱情 – Preeminent creative force 卓越的創(chuàng)意力量 – Best people最好的人員 – Most valued by those who most value brands被珍惜品牌的人所賞識(shí) ? 360 Degree without Red Fire reverts back to integration 沒有紅色火焰的 360度將會(huì)回到整合的階段 To Be Successful at 360 Degree Branding You Have to Be Clear About 要成功運(yùn)用 360度品牌思考，我么必須清楚 ? Think 360 Degree from the beginning 從一開始就從 360度角度思考問題 ? 360 Degree thinking is not linear 360度思考不是線性的 – focus on output not process重點(diǎn)在產(chǎn)出，而不是過程 – don’t think about it as filling out a form or slavishly following a process不要看作填表或跟隨流程 ? Think in the round every thing connects with everything else 每件事情之間都有聯(lián)系 ? The final munications programme may not necessarily use all the disciplines available only those that are appropriate最終傳播活動(dòng)可能不會(huì)用到所有的方法，會(huì)選擇哪些最合適的方法 Biggest Recipe for Disaster 導(dǎo)致災(zāi)難的最大因素 ? Believing it is an end in itself – losing sight of the end result by getting obsessed with the process 失去對(duì)結(jié)果的預(yù)見，沉迷在過程中 – thinking that the job can be done if we just answer a set of questions and plete a set of forms 認(rèn)為僅僅回答一系列問題，填完一些列表格，工作就可以完成 Other Recipes for Disaster 其他導(dǎo)致災(zāi)難的因素 ? Feeling that it is quicker if we do it by ourselves without involving the Brand Team 認(rèn)為自己進(jìn)行比整個(gè)團(tuán)隊(duì)作業(yè)更快 ? Generating lists of everything that could be done without prioritising those elements that will work together to get the brand more involved in peoples’ real lives 羅列每件事情，不從品牌融入消費(fèi)者生活的角度來考慮優(yōu)先順序 ? Seeing 360 Degree as crossselling or just carving up a budget 將 360度看作跨領(lǐng)域銷售或僅僅作為瓜分預(yù)算的方法
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