【正文】
rofit and share price 提升客戶的價(jià)值,通過市場(chǎng)份額、利潤(rùn)和股價(jià) ? Added future Client value by driving new opportunities 通過驅(qū)動(dòng)新的機(jī)會(huì)增加客戶未來的價(jià)值 ? Allowed us to be well paid for using our creativity in the pursuit of this cause 讓我們有更好的回報(bào) Why We Have Done It 為什么我們這樣做? ? Created great ideas that move our brands ahead at each point of contact between the brand and its customers 在品牌和消費(fèi)者的每個(gè)接觸點(diǎn), 創(chuàng)造可以讓品牌前進(jìn)的偉大 IDEA ? Selected the richest points of customer involvement on which to focus our efforts 選擇消費(fèi)者投入度最高的接觸點(diǎn), 讓我們將力量集中在那里 Thus 因此 ? Improved the relationship between clients and their customers 提升客戶和他們消費(fèi)者之間的關(guān)系 ? Increased Client value in terms of market share, profit and share price 提升客戶的價(jià)值,通過市場(chǎng)份額、利潤(rùn)和股價(jià) ? Added future Client value by driving new opportunities 通過驅(qū)動(dòng)新的機(jī)會(huì)增加客戶未來的價(jià)值 ? Allowed us to be well paid for using our creativity in the pursuit of this cause 讓我們有更好的回報(bào) Was It Worth it? 它值得嗎? Is there a 360 Degree Plus? ? Is there interplay between the elements? 在主要元素健是否有相互影響? ? Are we intensifying the idea? IDEA有增強(qiáng)嗎? ? Is it practical and affordable? 它實(shí)際嗎?負(fù)擔(dān)得起嗎? ? Will it build the brand? 它是否會(huì)建立品牌? If not start again Putting It All Together 將所有的東西放在一起 ? Draw a map to show how everything fits together 畫個(gè)圖看一下,每件事如何相互配合 ? Think how you can municate to your client in a pelling way 想一下, 如何與你的客戶溝通 Current Retrospective Cases 案例回顧 ? Amex Blue in Singapore ? A Mild in Indonesia ? IBM e business in China ? Left Bank Caf233。 in Taiwan ? Mild Seven In China ? Milo in Thailand ? Pond’s